The 2030 Super Bowl could have a ‘monumental’ economic impact on Nashville. Here’s how

NASHVILLE, Tenn. (WSMV) – The NFL has chosen Nashville to host its largest sport of the yr in 2030 — and the impact on Music City could be “monumental.”

The Nashville Convention and Visitors Corp mentioned the Super Bowl is “not just a football game,” however “a large-scale business, tourism, and media product.” It’s the single-most watched annual occasion nationwide, with greater than 127 million viewers of this yr’s sport alone.

And that income does not simply profit the NFL.

California projected to make almost $500 million from 2027 Super Bowl

Deana Ivey, president and CEO of the Nashville Convention and Visitors Corp, mentioned “the city’s ready” to take on the sport.

“It will mean just an incredible opportunity for us to elevate the city as a global destination,” Ivey mentioned. “…The exposure that we will get as a city, the marketing value that we will get as a city, it’s monumental.”

California officers mission that the 2027 Super Bowl will convey more than $477 million to the Los Angeles space. When the Golden State hosted the Super Bowl last yearthe NFL’s largest sport reportedly introduced the Bay Area 5,000 jobs and about 90,000 guests.

Booming hospitality business to profit

Nashville’s hospitality business will reap lots of the advantages. The Corp mentioned that Music City, which presently has about 531 resorts and over 61,000 lodge rooms in operation, will have much more by the point Super Bowl LXIV comes round.

Even after the sport’s over, Ivey mentioned, the impact will proceed.

“As soon as, you know, the clock hits zero, the game is over, but the city of Nashville is still in the spotlight,” she mentioned. “…We’ll benefit from it for years down the road. Look at what the draft did for us. I mean, it elevated us as a destination.”

Tennessee Titans President and CEO Burke Nihill mentioned that officers have been taking notes from different host cities to verify Nashville can reap the most important reward potential.

“Every year we go out early and we go on our own scavenger hunts looking for all the details and figuring out what these cities do well, taking notes about how we can do things as well or better in Nashville,” he mentioned.

But he added that doing so doesn’t suggest they wish to replicate what different cities have completed.

“What makes Nashville so special is its unique flair, its unique charm,” he mentioned. “And so we will build something, ultimately, that is uniquely Nashville.”

A glance again on the enhance from the 2019 NFL draft

In 2019, the NFL draft generated a report $224 million economic impact, according to the Titans. It was historic for Music City, and a 79% leap from the $125 million in 2018.

The events additionally generated $133 million in direct spending for Nashville, in line with the Titans. The NFL and the Nashville Convention & Visitors Corp mentioned that it was a 79% improve from the earlier yr’s draft in Dallas, displaying the impact Music City had on the occasion.

“The NFL Draft in Nashville outperformed even our lofty expectations and set the bar for future NFL events,” Peter O’Reilly, NFL Executive Vice President, Club Business and League Events, advised the Titans on the time.