Jung Kook Collaborates With Calvin Klein on a Limited-edition Capsule
Calvin Klein Inc., a part of PVH Corp., will launch Jung Kook for Calvin Kleina limited-edition males’s and girls’s capsule in partnership with international model ambassador Jungkook, marking his first vogue collaboration.
The 28-year-old South Korean Jung Kook rose to prominence as a member and vocalist of South Korean boy band BTS and a profitable solo profession. He grew to become a model ambassador for Calvin Klein in March 2023, and has been featured in quite a few advert campaigns for the model. Billboard named Jung Kook greatest Okay-pop artist in 2024 in its first rating of the highest 100 Okay-pop stars.
Building on the model’s long-standing ambassadorship with the artist, the boys’s and girls’s 20-style capsule reimagines Calvin Klein’s necessities by way of the lens of Jung Kook’s rebellious and edgy fashion, mixing biker perspective with Calvin Klein’s storied design codes.
The capsule is rooted in underwear and key denim silhouettes, together with the ’90s trucker jacket and ’90s straight and low-rise saggy types. The line is complemented by graphic Ts, sweatshirts and a racer jacket. The capsule’s perspective and worn-in edge is strengthened with distressed denim accents and racing stripe particulars.
A have a look at the Jung Kook for Calvin Klein denim jacket.
Courtesy of Calvin Klein
The capsule has particular brand branding [CKJK]inside woven labels, hidden embroidery, and Jung Kook-inspired graphics and customized denim washes, in addition to unique packaging.
“This collaboration brings together two cultural forces at full power, combining the unmistakable influence of Jung Kook with Calvin Klein’s iconic brand codes to create something with real impact,” stated David Savman, international model president of Calvin Klein. “Through Jung Kook’s lens, we’re able to express a more personal side of the partnership, inspired by his individuality and passion for motorcycles, all interpreted through the Calvin Klein aesthetic. Together, we are reimagining our icons for today in a way that feels authentic, culturally resonant and globally compelling.”
Discussing why he thinks a Jung Kook by Calvin Klein capsule will resonate together with his prospects, and whether or not he believes it would entice new prospects to the model, Savman informed WWD, “Jung Kook has been a international ambassador for Calvin Klein for years, and we have seen the highly effective connection he has together with his viewers globally. His cultural influence, authenticity and magnificence resonates deeply with each our present prospects and his extremely engaged fanbase.
“What makes this capsule especially compelling is the way it combines Jung Kook’s influence with Calvin Klein’s most recognizable styles to create something that feels fresh, personal and culturally relevant while remaining true to the brand,” stated Savman.
“It gives us an opportunity not only to deepen engagement with our current consumers, but also to introduce Calvin Klein to new audiences globally through his followers. Consumers today engage through social, celebrity and culture-driven content, and this collaboration sits at the intersection of all of those influences,” he stated.
The Jung Kook for Calvin Klein leather-based jacket.
Courtesy of Calvin Klein
Jung Kook was concerned all through your entire inventive course of, from the preliminary idea discussions by way of to the ultimate design particulars. He chosen the denim washes and labored with the Calvin Klein groups to customise the match of things comparable to the long-lasting trucker jacket. Both he and the Calvin Klein groups wished to make sure his presence was felt throughout the capsule, collaborating to combine particular touches such because the graphics and hidden inside embroidery of his signature. The complete assortment is rooted in Jung Kook’s love for bikes so it has an inherent connection to his character.
This is not Klein’s first collaboration with a pop star. The model launched a Jennie for Calvin Klein collaboration in spring 2023. That assortment featured underwear units, denim, T-shirts, fleece and knits infused with the Blackpink star’s fashion and creativity.
The Jung Kook collaboration launches with a cinematic marketing campaign that captures Jung Kook’s magnetic power and rebellious spirit by way of a biker idea that takes cues from his ardour for bikes. Alasdair McLellan shot the portraits and a sequence of trailers that painting Jung Kook as a trendy icon embodying the liberty of the open highway, uniting vogue and leisure to create an immersive world that balances his larger-than-life influence with Calvin Klein’s perspective.
The collaboration marketing campaign kicked off with a teaser Friday revealing the customized brand. Starting Monday, marketing campaign content material together with imagery, video, behind-the-scenes visuals and content material exploring the capsule’s design can be clicking out on Calvin Klein’s social channels, together with paid social placements driving prospects to discover the capsule.
The Jung Kook for Calvin Klein sweatshirt.
Courtesy of Calvin Klein
Jung Kook for Calvin Klein can be accessible on calvinklein.com/CKJK in taking part markets beginning Tuesday at 6 pm, EST, and in choose Calvin Klein shops and wholesale companions on Wednesday, with retail costs starting from $29 to $699.
Limited-edition males’s and girls’s underwear types can be accessible solely at Calvin Klein’s Harajuku, Soho and Champs-Elysees flagships.
The Jung Kook for Calvin Klein graphic T-shirt.
Courtesy of Calvin Klein
On Wednesday, the model will host immersive Jung Kook for Calvin Klein retail pop-ups world wide, together with Singapore, Thailand, Sydney, Melbourne, Taiwan, Malaysia, Shenzhen, Chongqing and Shanghai, together with a one-day occasion in Los Angeles that may additional carry shoppers into the world of the collaboration, with product accessible for buy. Posters impressed by the marketing campaign can be accessible on the pop-up and taking part shops as a collective gift-with-purchase.
