A’JA WILSON, SABRINA IONESCU AND PAIGE BUECKERS STAR IN NEW MARKETING SPOT CELEBRATING THE WNBA’S RETURN TO NBC SPORTS
Promotional Feature Includes Special Appearance by Saturday Night Live‘s Chloe Fineman and Debuted Today During Coverage of the 152n.d. Kentucky Derby on NBC and Peacock
NBC Sports Tips Off its WNBA Season on Sunday, May 17, at 1:30 pm ET with the Defending Champion Las Vegas Aces at Atlanta Dream on NBC and Peacock, Followed by Seattle Storm at Indiana Fever at 6 pm ET on Peacock and NBCSN
STAMFORD, Conn. – May 2, 2026 – A’ja Wilson, Sabrina Ionescu and Paige Bueckers headline a brand new advertising and marketing spot celebrating the WNBA’s return to NBC Sports for the primary time since 2002, because the community ushers the league again to considered one of sports activities’ most iconic broadcast houses. The characteristic debuted at the moment throughout protection of the 152n.d. Kentucky Derby on NBC and Peacock, marking the official launch of NBC Sports’ WNBA marketing campaign and constructing momentum towards the upcoming season. NBC Sports’ WNBA analyst Sue Bird will likely be interviewed later at the moment through the Kentucky Derby broadcast.
Set inside fake NBCUniversal workplaces, viewers observe Saturday Night Live forged member Chloe Fineman as she offers Wilson, Ionescu and Bueckers a tongue-in-cheek “first day of work” tour — a inventive system that blends humor, heritage and the legacy of girls throughout NBCUniversal platforms.
During the tour, Fineman introduces the celebs to imagery celebrating legendary ladies who’ve helped form NBC’s historical past.
- Bueckers pauses in entrance of a photograph of Law & Order: SVU‘s Mariska Hargitay.
- Wilson stands earlier than a picture honoring ladies of Saturday Night Livetogether with Tina Fey and Amy Poehler.
- Ionescu is framed beneath a photograph of Betty White.
The outro music, “Thank You for Being a Friend,” is from the intro credit of NBC’s iconic sitcom Golden Girls.
“This feature is about honoring legacy while putting today’s WNBA stars squarely in the spotlight,” he mentioned Lyndsay SignorSenior Vice President of Sports Marketing, Universal and Television Entertainment Group. “A’ja, Sabrina and Paige represent the excellence, personality and momentum defining the league right now. As the WNBA returns to NBC and makes its debut on Peacock and NBCSN, we’re proud to showcase the game at its highest level and to welcome the league back in a way that feels bold, meaningful and unmistakably NBC.”
The 2026 WNBA season begins with a Tip-Off doubleheader on Sunday, May 17, throughout NBC, Peacock and NBCSN. In the primary recreation, four-time WNBA MVP and 2025 Finals MVP Wilson and the defending champion Las Vegas Aces will journey to face the Atlanta Dream and Angel Reesein her Dream residence debut, from State Farm Arena in Atlanta, Ga., at 1:30 pm ET on NBC and Peacock. In the second recreation, Caitlin Clark and the Indiana Fever host 2026 WNBA No. 8 total choose, Flau’jae Johnsonand the Seattle Storm from Gainbridge Fieldhouse in Indianapolis, Ind., at 6 pm ET on Peacock and NBCSN.
Additional details about NBC Sports’ 2026 WNBA schedule is here.
ABOUT NBC SPORTS
NBC Sports connects sports activities followers to the moments that matter most with premier dwell occasions, insightful studio exhibits, and compelling authentic programming. As the sports activities division of NBCUniversal, NBC Sports produces, packages, and promotes premier content material throughout quite a few linear and digital platforms, together with NBC and Peacock. NBC Sports presents occasions from most of the world’s most prestigious properties, together with the International Olympic Committee, International Paralympic Committee, United States Olympic and Paralympic Committee, the NFL, NBA, WNBA, Major League Baseball, Notre Dame, Big Ten Conference, Big East Conference, Big 12 Conference, PGA TOUR, USGA, PGA of America, The R&A, Churchill Downs, Premier League, and lots of extra. It is famend for making large occasions larger and has produced a few of the most-watched sporting occasions in US media historical past, together with Olympic Games, Super Bowls, and Sunday Night Football, primetime tv’s No. 1 present for 14 consecutive years.
–NBC SPORTS–