Alysa Liu Joins Louis Vuitton as New Brand Ambassador

HAIR APPARENT: Alysa Liu has skated her method into the ranks of Louis Vuitton‘s brand ambassadors.

The Olympic gold medalist, who’s redefining the world of determine skating along with her playful character and Gen Z look, joins the French style home after attending Nicolas Ghesquière’s fall 2026 present throughout Paris Fashion Week.

“Alysa Liu embodies the modern Louis Vuitton woman—confident, creative, and utterly fearless. Her dynamic energy and individuality resonate with the house’s spirit, and she inspires us all to embrace audacity in every form,” Ghesquière, inventive director of ladies’s collections on the home, mentioned in an announcement.

The 20-year-old made historical past in 2026 Milano Cortina Winter Olympics by changing into the primary American to win a person Olympic gold medal in girls’s determine skating since Sarah Hughes in 2002. She additionally took dwelling gold within the crew occasion.

A skating wunderkind, Liu was the primary girl to land a triple axel and a quadruple soar in a single program. Having introduced her retirement from the game at 16, she got here again two years later with a brand new crew and a brand new angle that has seen her convey her distinctive model to the rink.

Best identified for her “halo” hairwith blonde and brunette stripes that she’s in comparison with tree rings, and the smiley piercing in her gum, the California athlete is a self-described style fan and designs her personal costumes.

In her first photographs for Vuitton, she wears a sequence of denim appears.

“Stepping into this new chapter as a Louis Vuitton ambassador is an honor and a privilege, especially for a figure skater to be recognized in this way, and I take so much pride in that,” she mentioned. “Life is all about connection, and Louis Vuitton has made me feel included. It’s a really empowering feeling to be part of something so artistic.”

Liu additionally has a partnership with sportswear big Nike, and lately appeared in a marketing campaign for magnificence retailer Sephora, which like Vuitton is owned by LVMH Moët Hennessy Louis Vuitton.

At Vuitton, she joins a roster of athletes that features tennis participant Carlos Alcaraz, basketball star Victor Wembanyamaskater Yuto Horigome and desk tennis participant Wang Chuqin. Previous Vuitton brand ambassadors embrace fellow Olympic gold medalist Eileen Gu and Brazilian skateboarder Rayssa Leal.