Sheglam Launches Second ‘Rick and Morty’ Makeup Collection
Sheglam is working it again on its most profitable collaboration up to now.
The Shein-owned magnificence model is teaming with “Rick and Morty” to launch a second themed assortment forward of the sitcom’s Season 9 returns on HBO Max and Hulu later this month.
Launching Friday through Sheglam’s direct-to-consumer web site, the eight-piece assortment consists of an Adventures of Morty baked palette; Ooh Wee! lip serum; Interdimensional Highlighter, a Pickle Rick-inspired hand cleaning spray and extra.
Prices vary from $8 for the hand spray to $14 for the colour palette, though shoppers can purchase the total Sheglam x Rick and Morty 2.0 set for $175.
The Sheglam x Rick and Morty 2.0 set.
Courtesy of Sheglam
IP collaborations have been central to Sheglam’s development technique amongst Gen Z in recent times. The model’s first “Rick and Morty” collaboration launched May 2024 and offered greater than 28,000 items — exceeding $200,000 in gross sales — throughout its first week. It additionally remained viral for weeks later, with the #sheglamxrickandmorty hashtag exceeding 140 million complete views.
Other buzzy Sheglam collaborations have included launches with “Adventure Time”; “Harry Potter,” and “The Matrix,” whereas the model is in any other case finest recognized for inexpensive makeup merchandise like its hero Color Bloom Liquid Blush, $5.99, and its Good Grip Hydrating Primer, $10.59.
Although the model has but to enter US retail, Sheglam’s worldwide footprint noticed vital growth in 2025, launching at Dm in Germany; Boots within the UK and Kmart and Target in Australia and New Zealand.
In a 2025 interview with WWD, although, Sheglam founder and chief govt officer Sylvia Fu mentioned that the US is Sheglam’s most important market.
“It is the most competitive market, and it is the market where Sheglam must try its best to do well — we’ve basically developed our portfolio and creative strategy based on US trends and consumer needs,” she mentioned on the time.
This article was up to date May 1 at 2:26 pm EST.
