Los Angeles Rams unveil uniform & brand refresh ahead of 2026 season
The Los Angeles Rams at the moment introduced a refined brand and uniform refresh, marking the subsequent evolution of the staff’s visible id because it enters its second decade again residence in Los Angeles. The replace represents a development designed to raise and modernize the Rams look which debuted six years in the past, whereas staying true to its core id.
At the forefront of the brand replace is a cleaner, extra refined presentation of the Rams’ visible system. The LA monogram brand has been simplified with the elimination of gradient coloring in favor of a strong end, a change influenced by fan and associate suggestions. The Ram head brand has additionally been enhanced to seem bolder and harder for a fiercer expression, and the horn encompasses a sharper, extra outlined level.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” stated Kathryn Kai-ling Frederick, Chief Marketing Officer, Los Angeles Rams. “It’s a modern refinement—elevating our identity with clarity and purpose while carrying our history forward, and matching the toughness, precision and competitiveness of our team.”
With international consideration turning to Los Angeles and SoFi Stadium set to host a historic run of the world’s greatest sporting occasions, the Rams are taking the chance to boost the bar and evolve their search for the subsequent period.
Debuting at the moment—and persevering with this summer season with the introduction of two new uniforms—the Rams’ up to date uniform closet delivers a cleaner, bolder and extra streamlined aesthetic. The system incorporates delicate, heritage-inspired parts that honor the franchise’s legacy whereas sustaining a contemporary, forward-looking id. The refreshed uniforms can be found now at RamsFanShop.comthe Rams’ Zillow Draft House retail pop-up at Hollywood Park in Inglewood (adjoining to SoFi Stadium) by April 25, and shall be out there at The Equipment Room on Level 4 at SoFi Stadium beginning on Sunday, April 26.
The up to date uniform lineup contains two major uniform units, and one further white pant possibility. The official staff colours—Royal and Sol—stay unchanged. As half of the refresh, the Rams have eliminated the “Bone” uniform from the rotation. The advanced Royal and White major uniforms will anchor the look shifting ahead, alongside the acclaimed Midnight Rivalry uniform launched final season. Two new alternate uniforms mixing custom and modernity shall be unveiled this summer season.
Design updates throughout the uniform system:
- Removals: The Rams chest tag has been eliminated together with the gradient numbers and pant stripes for a refined look.
- Pants Color Options: The addition of the White major pant enhances the present Royal and Sol choices permitting for extra uniform combos on sport day.
- Helmet: The iconic helmet remedy stays unchanged, with the addition of new 3D bumper logos.
- Jersey Sleeve: Introduced through the Rivalries uniform, the complete fashionable horn sleeve has been added to each major jerseys.
- Neck Tag: The neck tag options the Sol monogram on Royal backing draped over the collar highlighting the connection to the town.
To incorporate the brand refresh all through Los Angeles and have interaction the neighborhood, the staff will work with varied artists on murals and brand activations. The staff could have a brand takeover at Marathon Burger in West Hollywood with burger wraps and cup sleeves, a brief 3D horn set up close to the Venice Skate Park, youth-focused murals at Figueroa St. Elementary in South LA and on the Discovery Cube within the San Fernando Valley, and an up to date scoreboard and subject artwork on the Boys and Girls Club at Nickerson Gardens in Watts. These efforts prolong the Rams’ dedication to impacting the larger Los Angeles space.
Agency companions at TBWAChiatDay Los Angeles labored with the Los Angeles Rams to help within the improvement of the movie to rejoice the cultural impression of Friday in LA communities the place Rams followers dwell and construct on the anticipation heading into Draft week. The artistic staff labored carefully with the Rams to make sure varied parts—from casting to location to storytelling—mirrored the true range of LA’s tradition slightly than a traditional play on nostalgia.
Logo animation video here
