Take-Two CEO Talks Grand Theft Auto 6 Price, and the Possibility for More LA Noire
Speaking at iicon at the moment, a brand new conference for video game executivesTake-Two CEO Strauss Zelnick addressed the much-debated query of how a lot Grand Theft Auto 6 will price. I’ve declined to verify the sport’s worth, however hinted away from the probably super-premium worth level that has been floated in the previous.
“Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivered,” Zelnick stated. (*6*)
He went on to say that sport pricing has truly gotten cheaper over the years, a reference to the incontrovertible fact that main sport releases have been priced at $60 or at most $70 for greater than a decade, as in comparison with better charges of inflation seen in the wider economic system.
“If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”
Zelnick additionally stated that he is “terrified” of the query of how one can measure the success of GTA 6, however that he and the groups are extra centered on delivering a incredible expertise than worrying about the way it performs.
“What we think about is making the most spectacular piece of entertainment on Earth, in history – and it’s a pretty daunting challenge. If we do that, and if we’re of service to our customers, then the upside will take care of itself.”
That said, he did follow it up with a quick quip that he does “think a lot of people will be calling in sick on November 19.”
Elsewhere in the speak, Zelnick gave some (slim) hope for followers of LA Noire {that a} sequel would possibly occur in the future.
“Broadly, we’re looking at doing something in the future with all of our intellectual property,” he stated. “There’s nothing to announce on LA Noire specifically, and if there were, it would be Rockstar announcing it, not me. But in any case, with regard to our legacy IP, the teams are always looking at what we have and we’re always thinking about it. The question is, at any given time, do we have a team that’s passionate about working on that?”
For extra on what may the greatest online game launch in historical past, try the newest on the stolen data from the Rockstar hack saga and Zelnick’s feedback on GTA 6 the digital-only release rumor. GTA 6 is about to launch on November 19, 2026 for PlayStation 5 and Xbox Series X/S, and we’ll be maintaining with all the pieces main as much as its launch.
Bo Moore is IGN’s Senior Manager of Tech. You can discover him on-line @usebomswisely.
