Ford, Carhartt team up on Super Duty truck aimed at ‘essential economy’
Ford Blue and Model E President Andrew Frick joins ‘Mornings with Maria’ to debate Ford’s new “American Value” marketing campaign, worker pricing rollout, robust earnings, US manufacturing and shifting EV demand.
Two iconic Detroit manufacturers are becoming a member of forces to assist the employees and industries that hold the US economy working.
Ford Motor Co. and Carhartt on Thursday unveiled a broad collaboration aimed at spotlighting what they name the “essential economy,” together with sectors such as constructionmanufacturing, public providers and the expert trades.
The effort brings collectively product innovation, small enterprise assist and native funding within the Motor City.
As a part of the partnership, the businesses are introducing a brand new Ford Super Duty Carhartt truck – a Super Duty XLT pickup co-developed by each manufacturers and designed particularly for the “essential workers both companies have served for generations,” in accordance with Ford.
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A Ford Super Duty Carhartt version pickup truck is parked close to agricultural silos. (Ford Motor Company)
“It was really developed from watching the people who wear Carhartt and who drive Super Duties,” Alicia Boler Davis, president of Ford Pro, informed FOX Business.
“When you see the vehicleand you get in it, it’s going to feel durable, and it’s definitely going to have that Carhart look and feel while still maintaining all the power and durability that we have with our Super Duty truck,” she added.
Ford can also be increasing assist for small companies and fleet operators via a brand new program known as “From Our Business to Yours” that extends Ford worker pricing – which is beneath the Manufacturer’s Suggested Retail Price (MSRP) – to industrial clients.
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A Ford Super Duty Carhartt version pickup truck drives alongside a dust highway.
“As we have been trying at celebrating the 250th anniversary of our country“We thought this might be an amazing alternative to provide again to the individuals who have given a lot to our nation to our communities,” Davis said.
Beyond product and pricing efforts, the companies are investing in Detroit through support for the Detroit ToolBank, a tool-lending nonprofit that provides equipment to local organizations and volunteers.
“We actually have this shared worth round giving again to our communities and giving again to the individuals who have given a lot for us,” Davis stated.
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| Ticker | Security | Last | change | Change % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 12.18 | +0.01 | +0.08% |
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The announcement follows Ford’s latest launch of its “American Value. For American Values” marketing campaign, a nationwide pricing initiative providing worker pricing to all US clients on most new 2025 and 2026 Ford and Lincoln automobiles via July 6.
“Ford has always believed that American values are more than words – they’re actions,” Andrew Frick, president of Ford Blue and Model e, stated in an announcement.
