Chevy Jumps On The Badge-Changing Bandwagon With A New Bowtie
The previous couple of years have been chock-full of automakers updating their manufacturers. Just up to now yr or so, we have seen Chrysler, Honda, BMW Alpina, and Mazda implement, announce, or preview new badges and logos. Many of those have some important variations, whereas others are shockingly delicate. Today’s new badge reveal positively falls into the latter, and regardless that America will not get the primary automobile it is on, we’ll finally get the badge.
UPDATE: 2026/04/17 12:23 EST BY JOEL STOCKSDALE
Chevy Confirms New Badge For US
We obtained remark again from Chevrolet representatives confirming that the brand new brand will seem within the US, though with out phrase on which mannequin will get it first.
No, Really, It’s A New Badge
This week, Chevrolet introduced that will probably be launching a brand new Sonic (extra on that in a minute) in South America. It might be revealed subsequent month, and within the meantime, the automaker put out teaser pictures of the car shrouded in darkness. About the one issues actually seen within the teasers are the badges, one with an illuminated border, and one with chrome. These are apparently bowties which might be totally different from these on present Chevy fashions. The press launch for the teasers says that they are “more horizontal” than earlier than. They’ll additionally apparently be primarily black, reasonably than the brass-like gold we’re conversant in.
If we’re being sincere, we can hardly tell a difference. We suppose we’d should get outdated and new badges and a set of calipers to take measurements to seek out how totally different it’s. The colour change is a little more attention-grabbing. While black-out badges have been generally provided by Chevy within the US, principally each mannequin nonetheless has the gold model as customary. It will not be the primary time Chevy has performed with the colours on the bowtie, although. The firm has had blue and crimson variants at totally different instances in its historical past. Apparently the Sonic would be the first mannequin to get the brand new badge, adopted by others launching subsequent yr.
This badge will not be unique to the South American market, both. We reached out to representatives from Chevy’s US workplace and so they confirmed that the brand new brand will seem right here, too. They did not say something about what mannequin would be the first to get it, although. If we needed to guess, we might say the new Silverado could be an excellent place for it, because the new truck is slated as the subsequent huge launch for the model in America.
Yes, Chevy Is Reviving The Sonic Name
As for that new Sonic, it is not going to be just like the little hatchback we knew in America. The press launch describes it as an SUV coupe to the Buick Envista. The silhouette teaser proven on the consumer-facing Chevrolet web site means that it will not have fairly as dramatic a fastback roof as some so-called “coupes,” however it does look sleeker than the opposite SUVs within the South American Chevy lineup.
Chevy additionally revealed the tough dimension of the brand new Sonic. It’s 166.5 inches lengthy, which is sort of small. That’s 3 inches shorter than a Chevy Bolt. Chevy says it’ll match between the South American Onix hatchback and the Tracker SUV. We doubt we’ll see a model of it right here, primarily due to the small dimension. It will most likely be a reasonably low cost car, too, and it could be powerful for Chevy to make sufficient revenue on such a car, particularly if it needed to make any adjustments for the US market.
