APAC travelers more conscious of sustainability, with Boomers most willing to change behavior: Booking.com report
Four in 5 Singapore travelers have in mind the likelihood of excessive climate when planning for journeys, with 36% having modified or canceled journeys due to climate-related disruptions.
According to Booking.com’s Travel & Sustainability Report 2026, 75% of 1,000 Singaporean travelers surveyed actively keep away from locations recognized for excessive climate. In addition, 70% discover excessive climate tense when reserving a visit and 68% really feel unpredictable climate makes it onerous to know when to journey.
This consideration of climate danger is an element of a more climate-conscious mindset in travelers, says Booking.com, pointing to their findings that 80% of respondents believed within the significance of sustainable journey.
Booking.com studies that in Singapore, 34% of travelers say they plan to keep away from overcrowded vacationer locations, whereas 37% plan to journey exterior of peak season.
Of these selecting quieter locations, 40% need to keep away from contributing to overtourism, and 34% need to cut back stress on locations. Booking.com says that is in line with “a growing understanding of the impact of travel on communities as well as the environment.”
As anticipated, that is more pronounced amongst youthful travelers. Surveying the Asia-Pacific (APAC) area, 80% of Generation Z (aged 18-28) respondents intend to journey sustainably within the subsequent 12 months.
See additionally: Ascott signs MOU with UN-formed body to train hospitality staff in sustainability starting October
Less than half (48%) of the Boomer survey respondents (61+) say they need to journey more sustainably within the coming 12 months, in contrast to 68% of Gen Xs (45-60) and 76% of Millennials (29-44).
When additional questioned on sustainable behaviors, nevertheless, APAC Boomers are the most willing to cut back common waste (75%) and power consumption (63%) whereas touring, in addition to to help native, unbiased shops (63%) — making them more probably to accomplish that than these from different age teams.
Older generations have been a lot more probably to report plans to journey exterior of peak season, at 67% of Boomers, 44% of Gen X, 40% of Millennials and 35% of Gen Z.
See additionally: Ascott, UN-formed tourism body train hospitality staff in sustainability
On different sustainable behaviors, Booking.com says Gen Z are more and more drawn to cultural and conservation tourism, with 34% collaborating in indigenous cultural experiences and 27% becoming a member of ecosystem or wildlife conservation actions.
“Overall, the findings suggest a broader redefinition of sustainable travel, where decisions are shaped as much by practicality and climate risk as by environmental intent,” reads the report.
Properties are additionally making the trouble to function more sustainably, and to receive sustainability certification; Booking.com knowledge reveals travelers booked 100 million room nights at properties with a third-party sustainability certification in 2025.
The Washington-headquartered Global Sustainable Tourism Council (GSTC), for instance, assesses hospitality operators on efficient sustainability planning, maximizing social and financial advantages for the local people, enhancing cultural heritage and decreasing destructive impacts to the atmosphere.
“We are encouraged by the broad range of ways travelers are already traveling more sustainably, and how they plan to continue,” says Danielle D’Silva, director of sustainability at Booking.com. “As a global leader in travel, we want to make it easier for both travelers and partners to continue to make these more sustainable choices.”
The eleventh version of Booking.com’s annual analysis report into shopper attitudes and the social and environmental influence of journey surveyed some 32,500 travelers throughout 35 markets globally.
