Coco Gauff defends natural hair in TikTok video after Miu Miu ad backlash
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Coco Gauff deleted social media for a month however felt the necessity to return and submit a message on TikTookay earlier this week.
The tennis star’s message got here in an eight-minute-long video after she stated she had develop into conscious of destructive feedback about her look, together with her natural hair, in a brand new commercial for Miu Miu.
Gauff defined the behind-the-scenes of the photoshoot and photograph choice course of, in addition to how she did not need her hair slicked again for photographs as a result of it is “not good for my hair.”
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Coco Gauff returns a shot in the Cincinnati Open quarterfinal match between Coco Gauff and Jasmine Paolini on the Lindner Family Tennis Center in Mason, Ohio, on Friday, Aug. 15, 2025. (IMAGN Syndication: The Enquirer)
“There are thousands of people talking about the way that I look, and not in a positive way…” Gauff started.
“I’m not gonna apologize for the way that my hair looked, because there are other girls who had the exact same hair as me, and I just wanted them to feel represented that your hair is literally fine the way it is. My hair was good enough for a high-fashionable brand like Miu Miu to promote one of their newest launches. So if my 4C hair is good enough for that, yours is good enough to do whatever it is you need it to do. I’m not going to apologize for that.”
Gauff additionally defined that she did minimal make-up for the photographs, reasonably than a “full face,” to attach with followers by way of that “minimum” Miu Miu “aesthetic.”
Coco Gauff of the US reacts after profitable some extent over Australia’s Olivia Gadecki throughout their first spherical match of the French Tennis Open, on the Roland-Garros stadium, in Paris, Tuesday, May 27, 2025. (Thibault Camus/AP)
“To all the young Black girls out there who have kinky hair like me, do what you want to do with your hair. . . .Do what you want to do, because at the end of the day, people who hate on your appearance and hate on the way you look have something deeply insecure about themselves. The only reason people comment on people’s looks, especially people who present themselves in their most natural sense, have something deeply wrong with them. And they’re insecure about themselves, so they feel the need to put someone else down to make themselves feel better.”
By the identical token, Gauff additionally expressed that those that need to put on weaves, wigs, make-up and “the whole shebang” ought to in the event that they need to.
“Do what you want to do. Minimal is beautiful. Camp is beautiful. Both spectrums, anything in between, is beautiful.”
Gauff admitted she was feeling “rough” after seeing the criticism.
Coco Gauff (USA) after a miss to Naomi Osaka (JPN) (not pictured) on day 9 of the 2025 US Open tennis event on the USTA Billie Jean King National Tennis Center on Sept. 1, 2025. (Robert Deutsch/Imagn Images)
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“Y’all did knock a diva down, I’m not gonna lie,” she stated. “I’m someone who has struggled with my looks throughout my life just being a young Black girl in this world. . . . But diva got up, and I feel better than ever,” she stated.
“And I just want any person who’s watching this who does feel insecure about themselves, you are perfectly fine, honestly.”
The 2023 US Open champion will defend her French Open title starting May 19.
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