Rivian opens R2 configurator: here are all the options and pricing

Rivian has opened the on-line configurator for the R2, its crucial mid-size electrical SUV, giving reservation holders their first probability to spec out the car forward of deliveries. The Performance trim begins at $57,990 — slightly below Tesla’s Model Y Performance at $58,880.

The configurator launch comes forward of Rivian’s beforehand communicated June timeline, signaling confidence in the R2 manufacturing ramp at its Normal, Illinois manufacturing facility.

The R2 is the most vital car in Rivian’s lineup. While the R1S and R1T established the model, they have been all the time too costly to maneuver the sort of quantity Rivian wants to realize profitability. The R2 adjustments that equation, and the configurator provides us our first detailed take a look at precisely what patrons will get — and what they’re going to pay.

Three trims, staggered availability

Rivian is rolling out the R2 in three trimshowever just one is offered to configure proper now:

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R2 Performance — $57,990 (656 hp, 330 mi EPA est. vary, 3.6 sec 0-60 mph; supply spring 2026, estimated 1-6 weeks for some zip codes)
R2 Premium — $53,990 (supply: late 2026)
R2 Standard — $48,490 (supply: 2027)

The Performance trim is the just one at the moment configurable. It comes customary with the Launch Package, which bundles Autonomy+ (Rivian’s superior driver-assistance system), the Tow Package, a Launch key fob, and unique entry to the Launch Green paint colour.

That staggered rollout is a deliberate technique. Rivian is launching with its highest-margin trim first, much like what Tesla did when it launched the Model Y. The $48,490 Standard trim will not arrive till 2027, that means the common transaction worth will keep elevated by way of the crucial early manufacturing interval.

Paint, wheels, and inside options

The configurator affords eight exterior colours, though not all are obtainable instantly. Esker Silver is the solely no-cost choice — each different colour provides $1,000 to $2,000:

• Esker Silver — included
• Glacier White — $1,000
• Half Moon Gray — $1,500
• Forest Green — $1,500 (coming late 2026)
• midnight — $2,000
• Catherine Cove (blue) — $2,000
• Launch Green — $2,000 (Launch Package unique)
• borealis (purple) — $2,000 (coming 2027)

Two wheel options are obtainable: 21-inch Liquid Tungsten All-Season wheels (included) and 20-inch Black Sand All-Terrain wheels as an choice for patrons who need a extra rugged look.

For interiors, patrons select between Black Crater Signature (included) and Coastal Cloud Signature, a lighter-toned choice. Both characteristic Rivian’s redesigned cabin with a outstanding heart touchscreen.

Upgrades and equipment

Beyond the Launch Package inclusions, the configurator lists a Compact Spare Tire for $755 — a sensible add-on for an SUV that Rivian clearly expects patrons to take off-road.

The equipment part contains charging tools, though Rivian is maintaining the full equipment catalog restricted at launch.

How it compares to Tesla Model Y

The pricing positions the R2 Performance immediately in opposition to Tesla’s refreshed Model Y Performance at $58,880. That $890 worth benefit is slim, nevertheless it’s symbolically vital — Rivian can now declare its efficiency SUV undercuts Tesla’s.

The comparability will get extra fascinating at the decrease trims. The R2 Premium at $53,990 targets the Model Y Premium AWD, whereas the $48,490 R2 Standard could have a tougher time competing with the base Model Y at round $41,630. That’s nonetheless a major hole at the entry stage, however the R2 affords extra inside area and a definite design language that appeals to a distinct purchaser.

Ace Rivian CEO RJ Scaringe has hintedthe R2 platform will finally underpin a number of car variants, spreading growth prices throughout a broader lineup.

Electrek’s Take

The R2 configurator going reside is a milestone that issues. Rivian started R2 production final month and is now changing reservation holders into confirmed orders — that is the second the place hype meets actuality.

The pricing is aggressive in the proper locations. Undercutting the Tesla Model Y Performance, even by a slim margin, provides Rivian a speaking level. Whether that holds if Tesla adjusts pricing is one other query, however for now, Rivian has priced the R2 to compete head-on moderately than hiding in a premium area of interest.

We like the staggered trim technique. Launching with the $57,990 Performance quarter first maximizes early income per unit whereas Rivian scales manufacturing. The actual take a look at comes when the $48,490 Standard mannequin arrives in 2027 — that is the trim that should ship real quantity.

The configurator itself is clear and practical, though having just one trim obtainable to configure proper now limits the expertise for patrons ready on the Premium or Standard fashions.