NBA says 170M watched regular season, up 86% from 2024-25
NEW YORK — The numbers are in, and the NBA says Year 1 of its new tv offers have been a success.
The league launched numbers for the regular season Wednesday displaying that 170 million folks within the US watched NBA video games throughout the league’s 4 major broadcast platforms: ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV.
Those numbers are the league’s greatest in 24 years, the NBA stated, and represented an 86% rise over final season.
Prime Video was a part of the NBA’s tv rights package deal for the primary time this season, and NBC/Peacock returned for the primary time in a era. The league signed a brand new 11-year, $76 billion-plus media rights deal in 2024 that kicked in at the beginning of this season.
Other highlights of the viewership numbers:
• NBA video games throughout ABC/ESPN, Amazon Prime Video, NBC/Peacock and NBA TV had the best common viewership in 13 years, up 35% over final season.
• A complete of 57 telecasts reached a median of two million viewers, probably the most since 2011-12.
• People watched NBA video games for greater than 920 million hours, up 25% over final season and probably the most since 2011-12.
• The NBA’s social media channels generated a report 228 billion views, in response to Videocites. That’s up 13% over final season.
• Attendance over the previous three seasons in NBA arenas is increased than every other three-season span in league historical past.
• Viewership for NBA Cup group play video games was up 90%.
• The viewers for the All-Star Game on NBC, averaging 8.8 million viewers, was the most important for the league’s midseason showcase occasion since 2011.
