Jena Sims gets the SI Swimsuit launch week started with a behind-the-scenes bikini parade
What a run it has been for Jenna Sims over the previous few years. Whenever there’s a possibility to place a bikini on, she would not let it cross her by.
From bikini golf all the approach to the pages of Sports Illustrated Swimsuit, the onerous work she’s put in after slipping into swim-related apparel continues to repay for her.
Jena Sims attends the Sports Illustrated Swimsuit Kick Off Dinner at W South Beach in Miami Beach, Florida, on May 30, 2025. (Alexander Tamargo/Getty Images for Sports Illustrated)
The golf WAG and former SI Swimsuit Rookie of the Year is again for her third consecutive look in the 2026 difficulty of the iconic journal. Achieving her dream of at some point modeling for the model hasn’t prompted her to pump the brakes on her bikini content. Not in any respect.
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That takes us to Monday afternoon and Jena proving that time by sharing behind-the-scenes content material on social media in the type of a bikini parade from this 12 months’s becoming. It’s launch week in any case, that is the good content material to get issues started.
This is strictly what you anticipate to see on social media from an SI Swimsuit veteran to start out the week off. It’s what we used to check with as management. Some individuals have overlooked that, Jena shouldn’t be certainly one of them. She nonetheless is aware of a factor or two about correctly setting the tone with content material.
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Sports Illustrated Swimsuit has its personal launch week festivities deliberate too. They introduced final week that each of the galleries for the models could be dropping on Tuesday, May 12, alongside with the official launch.
The model additionally introduced SI Swimsuit Social Club occasions, that are deliberate for May 15 and 16 in New York City. These occasions will reportedly function reside exhibits and meet-and-greets with the fashions.
In different phrases, there’s a lot extra to come back all through the week.
Jena Sims may have dropped her behind-the-scenes content material and referred to as it a week, however she’s not going to do this. In addition to no matter else she could share content-wise, she’s on the list of models displaying up for meet-and-greets later this week.
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Models Katie Austin, Jena Sims and Nicole Williams English attend the Sports Illustrated Sportsperson of the Year ceremony at XS nightclub at Encore Las Vegas on Jan. 6, 2026. (Ethan Miller/Getty Images)
