Herbalife and Cristiano Ronaldo Bring Performance Nutrition to Everyday Routines with “Fuel Like Ronaldo” Campaign

LOS ANGELES–(BUSINESS WIRE)–Herbalife Ltd. (NYSE: HLF), a premier well being and wellness firm, neighborhood and platform, at this time introduced the launch of its “Fuel Like Ronaldo” marketing campaign, a worldwide initiative that interprets elite athlete vitamin and efficiency methods into sensible steerage for on a regular basis wellness seekers.

Backed by greater than 20 years of expertise working with skilled athletes, together with its long-standing partnership with international sports activities icon Cristiano Ronaldo, Herbalife is making its sports activities vitamin experience broadly accessible to assist customers optimize vitality, help restoration, and construct more healthy day by day routines. The launch comes as international consideration turns to soccer’s greatest stage this summer season, highlighting how the self-discipline and preparation of elite athletes can encourage more healthy habits.

“For more than two decades, Herbalife has been helping elite athletes optimize performance through science-backed nutrition programs,” mentioned Herbalife Chief Executive Officer Stephan Gratziani. “The ‘Fuel Like Ronaldo’ campaign makes Herbalife’s nutrition expertise accessible to everyone. We are combining our expertise in performance nutrition with new digital tools to create a simple, effective system that can help anyone live a healthier, more active life.”

From Sports Science to Daily Routine

The marketing campaign simplifies complicated sports activities science right into a four-step framework:

• Prepare: Learn how to correctly put together your physique with balanced vitamin and hydration for the day forward.

• Perform: Discover methods for sustaining vitality and focus throughout day by day work and bodily actions.

• Recover: Understand how to effectively restore energy and help muscle restore.

• Repeat: Build consistency to create a basis for long-term wellness.

A Partnership Built on Performance

Herbalife is the #1 protein shake on the planet¹ and the #1 energetic and life-style vitamin model on the planet²trusted by greater than 120 skilled athletes and groups throughout greater than 35 sports activities. In soccer, Herbalife helps greater than 20 sponsorships worldwide, together with males’s and ladies’s athletes and groups in addition to youth growth applications, anchored by its greater than 20-year partnership with LA Galaxy, the longest-running jersey sponsorship in Major League Soccer historical past.

Herbalife’s relationship with Cristiano Ronaldo displays a shared dedication to performance-driven vitamin. Since 2013, Herbalife has supported Ronaldo’s coaching and restoration with merchandise comparable to Formula 1 protein shakes and Herbalife24® CR7 Drive, a hydration drink developed with Ronaldo to assist meet the calls for of elite competitors. The partnership has since expanded into personalised vitamin, together with Ronaldo’s funding in Herbalife’s Pro2col digital platform and Herbalife’s acquisition of sure property of Bioniq, a personalised dietary supplements firm supported by Ronaldo. Together, these efforts replicate a shared imaginative and prescient of constructing superior, athlete-level vitamin extra accessible.

The marketing campaign is impressed by Herbalife’s work in sports activities and is grounded in a easy concept: whereas elite athletes optimize each element of their routines, the identical foundational rules apply to on a regular basis life. Hydration, for instance, performs a vital position in vitality, focus, and restoration, but many individuals fall quick. “Fuel Like Ronaldo” brings these insights to life, displaying how easy, constant habits could make a significant distinction.

“Discipline in nutrition has always been a key part of my success, both on and off the pitch,” mentioned Cristiano Ronaldo. “I’ve worked with Herbalife for many years and believe in the power of consistent, structured fueling. The ‘Fuel Like Ronaldo’ campaign is about sharing those principles so anyone can perform, recover, and feel their best every day.”

A Global Campaign Experience

“Fuel Like Ronaldo” comes to life by means of a totally built-in international activation delivered throughout a number of touchpoints, together with immersive fan activations at main sporting moments, social media content material that includes skilled and athlete-led wellness insights, and an always-on digital expertise the place audiences can discover sensible methods to gasoline like a professional.

Herbalife’s greater than 2 million unbiased distributors are a key part of this initiative, bringing the marketing campaign to life in communities around the globe by serving to their clients combine the rules of the marketing campaign’s four-step framework into their day by day routines. The marketing campaign may even function a Ronaldo-inspired shake made with Herbalife merchandise utilized by Cristiano Ronaldo, giving customers a tangible method to expertise his fueling method.

To be taught extra about Herbalife and discover the “Fuel Like Ronaldo” digital area, go to www.fuellikeronaldo.com.

(1) Source: Euromonitor; CH2025ed, protein shake as sports activities protein powder, sports activities protein RTDs, meal substitute, complement vitamin drinks & protein dietary supplements; mixed % RSP share GBO for 2024.

(2) Source: Euromonitor; CH2025ed, energetic & life-style vitamin as weight administration & wellbeing, sports activities vitamin and nutritional vitamins & dietary dietary supplements definitions; mixed % RSP share GBO for 2024.

RTD = Ready to Drink; RSP = Retail Selling Price; GBO = Global Brand Owner.

Herbalife just isn’t affiliated with, endorsed by, or an official sponsor or associate of FIFA or the 2026 FIFA World Cup. All logos are the property of their respective homeowners.

About Herbalife Ltd.

Herbalife (NYSE: HLF) is a premier well being and wellness firm, neighborhood and platform that has been altering individuals’s lives with nice vitamin merchandise and a enterprise alternative for its unbiased distributors since 1980. The Company gives science-backed merchandise to customers in additional than 90 markets by means of entrepreneurial distributors who present one-on-one teaching and a supportive neighborhood that conjures up their clients to embrace a more healthy, extra energetic life-style to stay their greatest life.

For extra data, go to https://ir.herbalife.com.