DoorDash Introduces New AI-Powered Tools to Help Merchants Get Started Faster and Grow Across Channels

Today, DoorDash unveiled a collection of AI-driven instruments and options for retailersdesigned to streamline the onboarding journey, enhance operational efficiencies, and develop their enterprise throughout each channel. From self-serve onboarding and richer menu content material instruments, to upgraded providers for retailers’ personal direct ordering channels, these updates replicate DoorDash’s broader funding in serving to retailers save time, cut back complexity, and drive stronger efficiency.

“At DoorDash, we’re constantly building tools to help merchants succeed, from their very first day on the platform, to every order afterward,” stated Brian Tolkin, Head of Merchant Product at DoorDash. “These new tools reflect our belief that the right technology should remove friction, not add it, so merchants can focus on what they do best: making great food and delivering incredible customer experiences.”

A Simpler Way for Merchants to Get Started

Getting on-line needs to be easy. Our new AI-powered self-serve onboarding expertise will help retailers launch greater than 35% sooner*and transforms this course of from handbook and fragmented into intuitive and guided. Using AI, DoorDash can pull info immediately from a product owner’s present on-line presence, resembling their web site, to mechanically floor particulars resembling images, retailer hours, and menu objects. Merchants can merely overview and make edits, considerably decreasing setup time.

“We just got started on DoorDash using the self-serve onboarding experience and honestly, I was surprised by how quick and painless it was,” stated Jonathan Mallinson, proprietor at Backstreet Pizza & Pub. “Orders came in and were all delivered smoothly. No news is good news! Overall the process was a lot easier than I expected, and we’re excited to see the results grow from here.”

Show, Don’t Tell: Introducing the Video Library

Video is among the strongest methods for retailers to showcase their meals and join with new prospects. The new Video Library affords eligible retailers a centralized hub throughout the Merchant Portal to add, arrange, and handle their video content material – ​​making it simple to flip movies into orders and assist drive incremental gross sales at no further value. Featured throughout the DoorDash app, these movies assist prospects determine what to order and enable retailers to:

• Tag particular menu objects in movies so prospects can order immediately from what they see

• Continuously refresh their retailer web page with partaking, high-quality content material

• Track efficiency metrics resembling views, video-driven gross sales, and new buyer acquisition

“Adding videos through the DoorDash Video Library has made a real impact for us, especially when it comes to boosting promotions and visibility,” said Abdallah Ashram, business admin at Quickie’s Burgers & Wings. “Videos have made a noticeable impact—they’re a powerful way for us to boost promotions and get more visibility with customers.”

Picture Perfect, Without the Extra Work

A compelling menu photograph might be the distinction between a scroll-past and an order. Last yr, DoorDash launched An AI-powered photograph enhancement instrument to mechanically give service provider pictures an expert glow-up. Since then, thousands and thousands of images have been improved, driving conversion for retailers on the platform.

Today, we’re taking the next step: opening our next-gen capabilities to all merchants as self-serve tools. With a new unified photo editing experience Across web, Android, and iOS, DoorDash is bringing professional-grade photo enhancement directly into the Merchant Portal with three AI-powered modes:

• AI Retouch Helps merchants quickly improve existing menu photos by replacing cluttered or inconsistent backgrounds with a clean, neutral surface, sharpening image quality, and optimizing lighting, all while preserving the food exactly as it appears.

• AI Replate Transforms food photos into elevated, professional-level images by matching dishes with appropriate dinnerware, enhancing lighting and color, and creating a clean, polished presentation, without changing the food item, quantity, or portion.

• Match the style of another item lets merchants use another image as a visual reference to apply a desired style, such as lighting, color grading, camera angle, or background aesthetic, while keeping the original dish unchanged. This makes it easier to create cohesive, high-quality imagery across the menu.

With every of those instruments, retailers can obtain their edited pictures to enhance their visible presence not simply on DoorDash, however throughout different channels they use.

Smarter Tools for Owned Channel Growth

We’re also introducing enhancements to the DoorDash Commerce Platformour suite of commission-free products and services that help DoorDash merchants launch and manage their businesses on direct ordering channels. These updates make it easier for merchants to launch faster, convert more guests, and drive repeat orders with less manual work.

• AI-Powered Websites help merchants launch a branded website for direct ordering with almost no setup required. Using the menu, branding, and images they already have on DoorDash, merchants can instantly create a high-converting, SEO-optimized website built and maintained by DoorDash. Now powered by AI, website setup is reduced from hours to minutes, helping merchants start generating sales faster. With AI-powered websites, merchants are seeing order conversion rates of nearly 10% on average.**

“With our branded website, we’ve seen a huge increase in the direct orders we’ve been receiving. And, being able to save money with zero-percent commissions is great,” he stated Johnny Bojinoff, proprietor at Johnny OX Pizzeria.

• AI-Powered Marketer and Occasions-Based Campaigns Help merchants drive repeat orders without having to build campaigns from scratch, helping them save time on content creation and scheduling. Building on our existing CRM and marketing tools, merchants can now leverage AI to automate email outreach, generate campaign content, and schedule sends timed to relevant national and local occasions, like Mother’s Day, local events and festivals, and more.

“The automated emails have been one of the most valuable parts of the DoorDash Commerce Platform,” he said Trena Wallace, owner at Fishhook Seafood. “With AI serving to energy these campaigns, we’re ready to keep linked with prospects with out spending time creating each message from scratch. It’s made our advertising and marketing efforts simpler to handle and rather more environment friendly.”

These new tools reflect our broader commitment to helping merchants succeed at every stage of their journey across their preferred channels, from onboarding to optimization to ongoing growth.

Visit the Merchant Portal and DoorDash Commerce Platform to study extra.

*Based on average activation times of merchants onboarding during February to April 2026.

**Based on inner DoorDash knowledge from February 2026.