Alcon Media Group Looks To Parrot Analytics For IP Plan
EXCLUSIVE: The Garfield Movie producer Alcon Media Group desires Parrot Analytics to tell its IP technique following its acquisition of 108 Village Roadshow Entertainment Group function movies.
The corporations have struck a strategic settlement that sees Parrot’s cross-platform analytics programs and content material valuation instruments utilized to Alcon’s movie, TV, interactive and publishing plans.
This comes after Alcon acquired Village Roadshow’s movie library, including 108 titles to its catalog. The $417.5M deal had initially gone by way of summer season 2025 and a observe listening to at a Delaware Bankruptcy Court granted Alcon spinoff rights to a lot of the Village Roadshow library, which turned obtainable after its mum or dad filed for administration. This permits Alcon to greenlight new initiatives based mostly on the unique copyrighted works.
As such, Alcon is dealing with a bigger quantity of library titles and switching from a give attention to particular person productions to stewardship and monetization of the catalog. Village Roadshow titles that joined the Alcon secure included Mad Max: Fury Roadthe Ocean’s Eleven sequence, The Matrix trilogy, joker, Ready Player Onethe sherlock holmes franchise and Wonkaas we reported last year.
Alcon and Parrot will work collectively to establish latent demand, assess franchise viability and decide the very best time to reintroduce present titles to the market. Alcon will use Parrot Analytics’ TV, Movie, and Talent Demand merchandise – along with Audience Demographics and Audience Sentiment instruments – and apply content material valuation to find out actions.
“Our founding principle has always been to be creatively led and to support artists with a disciplined, business-first approach,” stated Broderick Johnson and Andrew Kosove, Co-CEOs of Alcon Media Group in an announcement.
“As our library has grown, so has the complexity and opportunity. Partnering with Parrot Analytics gives us a rigorous global view of audience demand and independent, title-level valuation to manage the portfolio with precision and continue delivering high-quality entertainment.”
LA-based Alcon, an indie finance and manufacturing firm, has credit on 35 movies so far, together with the Academy Award-nominated Blade Runner 2049 starring Ryan Gosling and Harrison Ford; The Book of Elistarring Denzel Washington and Gary Oldman; Academy Award Best Picture nominee The Blind Sidewhich earned Sandra Bullock an Oscar for Best Actress; thrillers Insomnia and Prisoners; and the current Sony Pictures field workplace hit The Garfield Moviethe animated movie adaptation of the beloved cartoon strip Garfield.
Since 2015, the corporate has run subsidiary arm Alcon Television Group, which is at the moment in put up manufacturing on Prime Video sequence Blade Runner 2099 set for 2027. It additionally produced sci-fi sequence The Expanseand animated kids’s sequence Pete the Cata co-production with Amazon MGM Studios, based mostly on the kids’s guide sequence.
Parrot is understood for having developed a proprietary system that enables content material house owners to see the demand for his or her IP in actual time throughout the globe. Numerous TV and movie corporations have utilized the instruments to their strategic considering, and Alcon is now doing the identical.
“Global content valuation is the new standard for modern studios, streamers and content makers worldwide to maximize content investment returns. At this scale, you need an operating system for developing, valuing and monetizing IP. Our end-to-end entertainment analytics suite transforms content from every stage into a measurable, comparable and investable asset class – without compromising creative ambition – to maximize capital returns for all stakeholders involved,” stated Wared Seger, CEO of Parrot Analytics.
