New Ticketing Provider Appointed at Melbourne Park
LOS ANGELES & MELBOURNE, Australia–(BUSINESS WIRE)–Melbourne’s epicenter of dwell occasions is partnering with international ticketing supplier AXS to ship a world-class ticketing expertise for year-round occasions exterior the Australian Open (AO), making it simple for followers to entry world-class sport, music and leisure.
As a worldwide ticketing supplier, AXS powers the world’s most iconic venues, together with The O2 in London, Crypto.com Arena in Los Angeles, and T-Mobile Arena in Las Vegas.
With a observe document that covers greater than 1,600 of probably the most recognizable manufacturers throughout sport and leisure, AXS delivers for among the world’s greatest occasions, together with the LA28 Olympic and Paralympic Games and Coachella Music and Arts Festival. Locally, this has included elements of Ed Sheeran’s Loop Stadium tour, Robbie Williams’ upcoming BRITPOP tour, and the Foo Fighters’ Australia/New Zealand tour.
This partnership is ready to introduce new digital platforms and know-how designed to help the acquisition journey, accessibility, and improve the general buyer expertise throughout the precinct’s iconic venues, together with Rod Laver Arena, AAMI Park, John Cain Arena and Margaret Court Arena.
Focused across the blockbuster calendar of year-round occasions, this partnership strengthens Melbourne Park’s position as a globally acknowledged dwell occasions vacation spot, delivering unforgettable experiences for audiences, leisure promoters and companions alike.
Melbourne Park contributes vital social and financial worth to Victoria yearly, driving visitation, supporting 1000’s of jobs and enabling one of many world’s most numerous calendars of main occasions. With international experience and occasion know-how from AXS, this partnership is ready to supercharge the state’s dwell occasions panorama, reflecting Victoria’s dedication to delivering unforgettable experiences at scale.
Quote attributable to Melbourne Park CEO, John Harnden AM
“This partnership with AXS continues our focus on elevating the fan experience at Melbourne Park, delivering a world-class ticketing journey to match our world-class sports, music and entertainment experiences.”
Quote attributable to Andrew Travis, CEO AXS Australia and New Zealand
“Melbourne Park is an iconic live events destination, and we are excited by the opportunity this partnership offers in bringing our flexible, connected ticketing approach to life in support of a truly world-class fan experience.”
About Melbourne Park
Melbourne Park brings individuals collectively to share probably the most iconic occasions and unforgettable experiences.
Home to world-class venues together with Rod Laver Arena, AAMI Park, John Cain Arena, Margaret Court Arena, Centrepiece, and Kia Arena, Melbourne Park welcomes thousands and thousands of individuals throughout a whole lot of occasions yearly, together with the nation’s iconic Grand Slam occasion, the Australian Open.
Melbourne Park’s occasion calendar presents probably the most numerous content material on the planet, showcasing dwell music and leisure, in addition to home and worldwide sports activities.
Located on the banks of the Birrarung (Yarra River), Melbourne Park presents public, leisure area spanning 40 hectares, and is a vital a part of Victoria’s social material.
Melbourne Park is managed by the Melbourne and Olympic Parks Trust on behalf of the Victorian Government for the advantage of all Victorians.
The Trust acknowledges the Wurundjeri Woi Wurrung as Traditional Owners of the land on which it operates, and pays respect to their Elders, previous and current.
About AXS
AXS is a trusted chief in superior ticketing and dwell occasion know-how, working throughout North America, Europe, and Asia-Pacific, offering entry to among the world’s most iconic venues, sports activities groups, festivals, and international excursions. With personalized ticketing options, progressive know-how, and devoted customer support, AXS companions with over 1,600 of probably the most acknowledged manufacturers in sports activities and leisure — together with the LA28 Olympic & Paralympic Games, Coachella Valley Music and Arts Festival, Red Rocks Amphitheater, First Avenue, The O2 Arena, BNP Paribas Open, WM Phoenix Open, and Stagecoach Country Music Festival. AXS’s main and secondary marketplaces and its proprietary AXS Mobile ID know-how ship the best and most safe means for followers to purchase, promote, and handle tickets.
