Lay’s® Introduces Four New FIFA World Cup 2026™ Inspired Potato Chip Flavors in Canada
MISSISSAUGA, Ontario–(BUSINESS WIRE)–From the style of an iconic Canadian dish to the sizzle of Argentine Steak, Lay’s®the #1 potato chip model in Canada1 and official snack companion of FIFA World Cup 2026™, is bringing culinary traditions from throughout the globe on to Canadian followers. Beginning mid-May, 4 limited-edition flavors impressed by the cuisines of competing nations can be obtainable at Canadian grocery and retail places nationwide, inviting followers to not solely watch the attractive recreation, however to expertise it by means of style.
From the electrifying vitality of stadiums to intimate at-home watch events, the Lay’s model is inviting followers to assemble, join, and have fun the flavors of the world on soccer’s greatest stage. This new globally impressed line-up marks one of many model’s most bold limited-edition taste releases ever, spanning markets throughout North America, South America, Europe, Africa, and Asia.
In Canada, there’s one thing further. The limited-edition Lay’s baggage will function soccer icons Thierry Henry, Lionel Messi, and Sir David Beckham alongside Richie Laryea and Nathan Saliba from Canada Soccer’s Men’s National Team. With gamers on-pack unique to the Canadian market, these baggage are as collectible because the second itself.
“FIFA World Cup 2026 is an once-in-a-generation moment for Canadian soccer fans, and Lay’s wanted to mark it with something just as special. These limited-edition flavors are our way of bringing the spirit of the tournament to every snack bowl, every watch party, and every fan gathering from coast to coast,” mentioned Shirley Mukerjea, Chief Marketing Officer, Lay’s Canada. “These bags are something only Canadian fans get to experience – world-renowned soccer icons on-pack, each paired with a flavor that brings their nation’s taste to life. More than just a snack, it’s a collectible piece of a truly historic sporting moment – and we couldn’t be proud to bring it home.”
Canadian Consumers Get a Taste of Four Continent-Spanning Flavors
The Lay’s Canada model has curated a spread of worldwide impressed flavors for followers to take pleasure in. Each taste is impressed by iconic dishes that outline taking part nations’ meals cultures. The 4 limited-edition flavors are:
- Lay’s® Bacon Poutine flavored potato chips that includes Richie Laryea and Nathan Saliba – Representing the host nation, this taste is a celebration of Canada’s most iconic consolation meals, that includes the style of wealthy brown gravy, creamy and salty cheese curds, and smoky bacon. Richie Laryea and Nathan Saliba from Canada Soccer’s Men’s National Team seem on-pack, capturing the joy of two of Canada’s personal making ready to compete on dwelling soil.
- Lay’s® Cheese Soufflé flavored potato chips – Inspired by meals from France, this taste delivers a creamy and sharp toasted cheese expertise.
- Lay’s® Steak & Chimichurri flavored potato chips – Inspired by tastes of Argentina, the reigning FIFA World Cup™ champions. This taste brings tangy and herby chimichurri notes with a touch of grilled meaty taste.
- Lay’s® Cheese & Onion flavored potato chips – The UK’s No. 1 flavour, pairing sharp cheddar cheese with savory onion.
Henry, Messi, and Beckham will not be simply faces on a bag – they’re central figures in Lay’s world “No Lay’s, No Game” platform, which made their Canadian debut forward of the FIFA World Cup 2026™ draw, uniting the trio alongside fellow icons to have fun the love of the sport. The limited-edition flavors mark the following chapter of that platform arriving on Canadian cabinets.
Canada’s Moment on the World Stage
As the Official Sponsor of the FIFA World Cup 2026™, Lay’s is bringing the event’s world vitality dwelling for Canadian followers in a means no different market will expertise. With Canada serving as a proud co-host of FIFA World Cup 2026™ alongside the United States and Mexico, Lay’s is celebrating this once-in-a-generation second by placing Canada Soccer Men’s National Team stars Richie Laryea and Nathan Saliba on-pack alongside world icons – making Canada the one market in the world the place gamers seem on Lay’s baggage.
The celebration does not cease on the shelf: as a part of Lay’s You Could Win FIFA World Cup 2026™ Tickets contest, Canadian followers can enter for his or her likelihood to win by buying two taking part Frito-Lay® merchandise, and visiting www.NoLaysNoGame.ca to add your receipt for an opportunity to win two tickets to certainly one of 13 Canadian FIFA World Cup 2026™ matches happening in Toronto and Vancouver – plus $1,500 CAD spending cash. Weekly attracts additionally give followers the prospect to win $100 FIFA retailer e-gift playing cards all through the competition interval. This summer time, Canada is not simply watching the world’s recreation – it is a part of it.
All 4 Lay’s limited-edition FIFA World Cup 2026™ flavors can be obtainable at Canadian grocery and retail places nationwide starting mid-May, whereas provides final. Fans can comply with @LaysCanada on social media and go to www.NoLaysNoGame.ca to study extra about how Lay’s is bringing extra moments of pleasure to FIFA World Cup 2026™.
About Lay’s® Canada
Lay’s® potato chips are Canada’s favourite potato chip model2. The Lay’s® model, recognized for its traditional crunch and scrumptious flavors, is right here to create magnetic enjoyment – bringing followers out of the day-to-day to encourage uplifting moments of pleasure with an awesome tasting snack. Follow @LaysCanada to remain updated.
