Tina Knowles Is Full of Hair Wisdom—And We Learned a Lot From Her

Hair Full of Secrets

Our hair care routines are deeply private. From our first salon expertise to the primary product we fell in love with, each second is a half of our hair story. At Byrdie, we’re fascinated by your entire journey—the styling triumphs and the teachings we have discovered from wash day disasters. With Hair Full of Secretswe’re bringing you the tried-and-true merchandise, rituals, and proposals your favourite celebrities, founders, and influencers swear by.

Hair care has at all times been greater than a career for Tina Knowles—it is a legacy she’s nurtured over a long time. Long earlier than she stepped into her position as vice chairwoman of Cecred In 2024, she was constructing a title for herself in Houston because the proprietor of Headliners, a salon that turned a trusted house for transformative, wholesome hair care. It was there that she not solely honed her craft but additionally instilled in her daughters, Beyonce and Solange, a deep love for and understanding of their hair.

Today, that deeply-rooted ardour underpins her work at Cecred. Alongside Beyoncé and the model’s skilled crew, Knowles helps reimagine what hair care can seem like for all hair varieties and textures. In some ways, it feels full-circle for Knowles—a continuation of the work she began a long time in the past, now scaled to succeed in a new technology.

When I caught up with Knowles at Ulta Beauty World 2026 following her masterclass, I used to be keen to take in her knowledge. Ahead, she opens up about her wash day habits and what it has been like engaged on Cécred.

Her Earliest Hair Memory

“My mom made me wear candy curls way too long. She had arthritis, and that’s the way she could comb my hair. So, I developed an aversion toward that style.”

How Her Hair Routine Has Evolved

“It’s evolved greatly because when I was younger, I didn’t have access to products. My mom mixed all these ingredients in the kitchen—like hot olive oil and egg whites. Now, I have access to all the best products. But, I also have to work harder with my hair now because the older you get, the harder it is [to maintain.]”

Her Hero Product

“The Reconstructing Treatment Mask. We labored on it for thus lengthy. It is the premise for wholesome hair.”

One Hair Care Step She Never Skips

“Some individuals will shampoo their hair after which use a little prompt conditioner. I ensure I’ve time to deep-condition my hair each wash day. Even if I solely have 10 minutes within the bathe, I’ll wrap some Saran Wrap round my head to verify it penetrates.”

Her Hair Care Pet Peeve

“Not trimming ends. When the hair will get frazzled on the ends, the split ends will simply hold going up.”

Her Favorite Hairstyle Right Now

“I love wearing my natural hair in spiral curls.”

The Cécred Product That Was Tricky to Perfect

“The Flexible Hold Hairspray. Beyoncé sent the hairspray back probably 10 times because she wanted it to have hold without a lot of alcohol or damaging ingredients. She wanted to be able to comb it out and change her hairstyle. I typically don’t use hairspray because I always have to shampoo my hair afterward. But this product is workable. You can brush your hair, and it’ll still be shiny and soft, and you can restyle it.”

Her Hair Icons

“I love Diana Ross’s hair because it always made a statement. Nancy Sinatra had big, Texas blowout hair. Tina Turner is another hair icon, of course, because she could throw her hair around on stage and throw it back in place.”

What She’s Most Thankful for With Cécred

“Cecred is a dream come true as a result of I owned a hair salon, and I understand how essential merchandise are. They are the muse of wholesome hair. I’m smiling on a regular basis as a result of of Cécred. I could not be happier or prouder.”

Read the unique article on Byrdie