Sophie Cunningham announces new partnership before Indiana Fever season opener
Sophie Cunningham announces new partnership before Indiana Fever season opener initially appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Sophie Cunningham continues constructing his profile each on and off the courtroom because the Indiana Fever put together for one of the vital anticipated WNBA seasons in franchise historical past. Just days before Indiana opens the common season in opposition to the Dallas WingsCunningham revealed one other main addition to his rising record of partnerships.
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The veteran guard announced Wednesday that she has partnered with European Wax Center, including one other nationwide model collaboration to what has already been a busy offseason. Cunningham shared the information by way of Instagram alongside a promotional video discussing confidence, preparation and self-care as a part of her game-day routine.
The timing of the announcement comes as pleasure continues constructing across the Indiana Fever coming into the 2026 season. Indiana’s revamped roster, led by Caitlin Clark and Aliyah Bostonhas introduced large nationwide consideration to the franchise, and Cunningham has change into one of many workforce’s most recognizable personalities since arriving from Phoenix.
Sophie Cunningham Shares Message About New Partnership
Cunningham captioned his Instagram post:
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“look good, feel good, play good✨. @europeanwax helping me to feel amazing so I am confident in every situation life throws at me”
In the marketing campaign video, Cunningham defined why confidence and luxury matter to her as an expert athlete.
“When I walk into a game, and everything just feels right, what got me there is all the behind-the-scenes that no one ever gets to see,” Cunningham mentioned. “And that’s what some people need in the world, just a little bit of confidence.”
New Fever teammate Monique Billings can be a part of the partnership.
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Sophie Cunningham’s Popularity Continues To Grow In Indiana
Cunningham has seen his recognition surge since becoming a member of Indiana forward of the 2025 season. Playing alongside Clark helped introduce her to a fair bigger viewers, however her persona, social media presence and rising model portfolio have additionally made her one of many league’s most seen gamers away from basketball.
In current months, Cunningham has expanded her attain by way of partnerships with Adidas, Quest Nutrition and Sports Illustrated Swimsuit. She additionally launched her “Show Me Something” podcast alongside West Wilson.
The Fever re-signed Cunningham on a one-year deal value $665,000 after accidents minimize brief the top of his 2025 marketing campaign. Despite struggling an MCL tear late final season, she returned wholesome for preseason play and began all three exhibition video games for Indiana.
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She averaged 10.7 factors, 4.3 rebounds and 1.3 assists throughout the preseason whereas taking pictures 50 p.c from the sphere.
Fever Ready For Season Opener Against Dallas Wings
Indiana will formally start the 2026 common season Saturday afternoon in opposition to the Dallas Wings and rookie star Paige Bueckers at Gainbridge Fieldhouse.
With expectations surrounding the Fever persevering with to rise, Cunningham figures to stay an necessary veteran presence each on the ground and throughout the workforce’s rising highlight coming into the new season.
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