Soothing Finnish Sounds To Accompany Finnair Customers Throughout Their Journey

As a part of Finnair’s new technique, revealed in November, Finnair has additionally renewed its model technique. And on the core of the renewed model is the airline’s Finnishness, which can be more and more seen in buyer expertise, together with the Finnair soundscape.

Fourth-generation Finnish musician and composer Lauri Porra – the nice grandson of Finnish composer Jean Sibelius – has composed a brand new music ensemble known as Matkantekijä (Traveller), which depicts the Finnish mindscape and the ambiance of journey. From the top of February, this music shall be heard on Finnair’s plans, lounges, in addition to in advertising and marketing and customer support touchpoints.

“Finnair has given wings to Finnish people, companies and culture for 102 years, and Finnishness has always been an essential part of us. It is a meaningful role that evokes emotions both within Finnair as well as among our customers,” mentioned Simon Large, Finnair’s Chief Customer Officer. “We believe that Finnishness also serves as a differentiating factor for us.”

Finnair’s renewed model shall be seen to UK and Irish customers in levels, each in digital channels and onboard. The majority of worldwide vacationers touring to Finland come to Finland on Finnair flights.

“Finnish “happiness” raises interest around the world. We want to make Finns proud and the world curious about our culture. Finnair flights are a small glimpse into Finnishness – and safety, reliability and our unique Finnish warmth are the cornerstones of both Finland and Finnair,” Large mentioned.

Hear the Finnish happiness

The Matkantekijä ensemble, composed by Lauri Porra, consists of the primary work and several other shorter items, and consists of, amongst different issues, new boarding music for Finnair flights. The new music will develop into a part of your entire buyer journey, from advertising and marketing to customer support.

The music composed by Porra for Finnair has been impressed by the feelings evoked by touring and the composer’s personal journey experiences, and naturally, Finnishness.

“I have been composing music for myself for a long time, especially for travel, and it has been inspired by Finnish nature and Finnishness,” Porra mentioned.

Finnishness comes out within the simplicity of the music. In addition, conventional Finnish devices akin to “jouhikko”, bowed lyre, and “kantele”, Finnish zither, have been used within the composition.

“I wanted to leave as much room as possible for the listener’s own interpretations. I think that music is like a blank slate on which everyone can build their own adventure that is about to begin,” Porra mentioned.

Known as a flexible musician, Porra collaborates extensively with representatives of various kinds and fields. He additionally performs within the Finnish metallic band Stratovarius. Composing music for Finnair was his lifelong dream.

“This music is dedicated to all travelers – whether you’re going on holiday or on an important business trip, I hope the music accompanies you on your journey and creates a peaceful space to tune in to your upcoming adventure.”

The new music shall be rolled out on all Finnair plane in levels and shall be heard on the primary plane from 27 February. The music may also be launched on Spotify and different streaming platforms on February 27.