SeatGeek and Spotify team up to offer concert ticket sales inside the music platform

SeatGeek introduced on Wednesday a brand new integration with Spotify, bringing a seamless ticket-buying expertise for Spotify customers.

Now when Spotify customers browse an artist’s web page or upcoming tour dates, they’ll see ticket hyperlinks powered by SeatGeek for concert events at these taking part venues, permitting for a streamlined buy course of.

Currently, the integration is on the market for a choose group of venues the place SeatGeek serves as the major ticket vendor. Specifically, it covers SeatGeek’s 15 main US venue companions, together with State Farm Stadium in Glendale, Nissan Stadium in Nashville, and AT&T Stadium in Arlington. (So, though SeatGeek is a significant participant in the secondary ticketing area, this integration is unique to venues the place it operates as the major ticketing platform.)

This is a strategic win for SeatGeek. With direct placement in the Spotify app, SeatGeek is positioned to attain tens of millions of energetic music followers as they uncover upcoming occasions, rising the possibilities of changing listeners into ticket consumers.

Although SeatGeek has made important strides in the area, it continues to face competitors from heavyweights Ticketmaster and AXS.

These rivals command a higher share of the ticketing market, bolstered by long-term contracts with many high venues and occasion organizers. It’s estimated that Ticketmaster alone companies 53 of the high 68 US arenas. Even Barclays Center, which switched from Ticketmaster to SeatGeek in 2021, rapidly reversed course lower than a 12 months right into a seven-year settlement and ended the deal to return to Ticketmaster.

Notably, the newest partnership follows Spotify’s announcement that it has helped artists generate over $1 billion in ticket sales by linking followers with reside occasions by its ticketing companions. The firm works with greater than 45 ticketing companionstogether with Ticketmaster, AXS, Eventbrite, DICE, and Bandsintown.

Spotify beforehand experimented with direct ticket sales in 2022.

This additionally is not SeatGeek’s first time teaming up with a preferred app. The firm partnered with Snapchat in 2018, permitting customers to purchase tickets instantly inside the social app.

Separately, Spotify’s newest earnings name occurred final week, the place the firm reported having greater than 750 million month-to-month customers and 290 million paid subscribers. Spotify tasks these numbers will rise to 759 million customers and 293 million paid in the present quarter, highlighting its continued give attention to profitability.