PROFESSIONAL WOMEN’S HOCKEY LEAGUE TEAMS UP WITH OAK VIEW GROUP FOR SPONSORSHIP SALES TO POWER NEXT ERA OF GROWTH | PWHL
Global Industrial Joins As Official Industrial Supplies Partner, Becoming The First League Partner Under OVG’s New Commercial Program
PWHL Becomes Global Industrial’s First-Ever Sports League Partner
TORONTO, ON & DENVER, CO – The Professional Women’s Hockey League (PWHL) has named Oak View Group‘s Global Partnerships division to be its unique sponsorship gross sales accomplice, liable for securing nationwide, regional, and native sponsorship packages for the league and its eight groups, launching with a multi-year settlement with Global Industrial Company (NYSE:GIC). This marks the primary official league partnership to emerge from the PWHL’s new collaboration with Oak View Group (OVG) and represents Global Industrial’s first-ever sports activities league partnership.
Together, PWHL and OVG will deal with figuring out and growing modern partnership alternatives that elevate the PWHL’s model presence, drive income, and create significant connections with followers. Available alternatives embrace branding on groups’ sport and follow uniforms and gear, digital in-game integration, dasher boards, video boards, content material and integration throughout the PWHL’s community-focused social impression initiatives.
The announcement underscores early momentum for the partnership, with Global Industrial becoming a member of the PWHL as Official Industrial Supplies Partner of the league. The deal establishes Global Industrial as a North American accomplice and displays the power of the industrial platform being constructed by the PWHL and OVG.
“Our partnership with Oak View Group opens the door for a new wave of brands to join the PWHL and connect with our incredibly passionate fan base,” he stated Amy Scheer, Executive Vice President of Business Operations, PWHL. “Global Industrial is a perfect example of the kind of thoughtful, authentic alignment we’re building. This partnership strengthens our teams on the ice and underscores a natural alignment between the value Global Industrial delivers and the PWHL.”
“Drawing from our extensive experience supporting teams, leagues, and venues across sports, we’re eager to create meaningful and mutually beneficial partnerships that help grow the game of women’s hockey and inspire future generations,” stated Dan Griffis, President of Global Partnerships, Oak View Group. “Personally, I am very bullish about the momentum behind the PWHL and believe the upcoming Winter Olympics will continue to be a catalyst for its growth. Women’s sports is not a moment in time but a movement for generations to come and our GP team is both optimistic and energetic to support its incredible athletes while delivering long-term value to brands that believe in equity, excellence, and community.”
As a part of its partnership, Global Industrial will function the Official Industrial Supplies Partner of the PWHL, supporting game-day operations throughout US and Canadian groups together with the Vancouver Goldeneyes, Boston Fleet, Minnesota Frost, New York Sirens, and Seattle Torrent. Ice crews for PWHL groups within the United States and Vancouver shall be branded because the “Global Industrial Ice Crew,” with Global Industrial supplying the Ice Crews with Company-branded instruments and gear used to keep up high-quality enjoying surfaces all through the season akin to ice shovels, waste bins and carts.
“We are proud to join the Professional Women’s Hockey League as an Official Partner and to be the first league partner announced under this new commercial model,” he stated Lisa Goldson Armstrong, Senior Vice President and Chief Marketing Officer at Global Industrial. “The PWHL is setting a new standard for professional sports, and this partnership allows us to support its continued growth while showing how our solutions play a critical role in keeping facilities and live entertainment venues operating safely and efficiently.”
“Supporting ice crews across the United States and Canada is a natural fit for our brand,” added Ali Moghaddam, President, Global Industrial Canada. “Hockey is deeply rooted in communities across North America, and we’re excited to partner with the PWHL to support world-class competition while increasing engagement with its rapidly growing fan base.”
Oak View Group’s Global Partnerships is an award-winning division, based by Griffis in 2015, and acknowledged for its management in sponsorship gross sales, model consulting, analytics/valuation and partnership activation – boasting 42 accomplished naming rights agreements and promoting over $6.3 billion in whole partnership income throughout 629 manufacturers since 2019. With a confirmed observe file throughout skilled, collegiate and minor league athletics, this settlement with the PWHL marks OVG’s first league-wide settlement, encompassing each the league and its eight groups: Boston Fleet, Minnesota Frost, Montreal Victoire, New York Sirens, Ottawa Charge, Seattle Torrent, Toronto Sceptres, and Vancouver Goldeneyes.
The PWHL’s eight-team footprint throughout North America is matched by record-breaking crowds that proceed to set a brand new world benchmark for ladies’s hockey. Supported by OVG company leaders with deep hockey experience, the league is positioned to increase its sponsorship portfolio, improve fan engagement, and strengthen its presence within the quickly rising panorama of girls’s skilled sports activities.
ABOUT THE PROFESSIONAL WOMEN’S HOCKEY LEAGUE (PWHL)
The Professional Women’s Hockey League (PWHL) is an expert ice hockey league in North America that options one of the best ladies’s gamers on the planet. It is comprised of eight groups: Boston, Minnesota, Montréal, New York, Ottawa, Seattle, Toronto, and Vancouver. Launched on January 1, 2024, the PWHL has damaged a number of attendance information and holds the worldwide all-time file for a ladies’s hockey sport. The league was acknowledged by Sports Business Journal because the Sports Breakthrough of the Year, and ranked No. 1 in Canada for company status in each 2024 and 2025, based on the Harris Poll. Visit thepwhl.com to buy tickets and merchandise, and subscribe to the PWHL e-newsletter for the most recent updates. Follow the league on social media @thepwhlofficial.
PWHL, the PWHL Logo, and PWHL workforce names and logos are emblems of the PWHL. © PWHL 2026. All Rights Reserved.
ABOUT OAK VIEW GROUP
Oak View Group (OVG) is the worldwide chief in premium dwell leisure infrastructure and companies, with a platform spanning venue growth and end-to-end capabilities throughout venue administration, hospitality, and sponsorship gross sales. Founded in 2015, the Company serves a group of seven world-class owned venues and a shopper roster of essentially the most iconic arenas, stadiums, conference facilities, music festivals, performing arts facilities, and cultural establishments, spanning 4 continents. Visit OakViewGroup.comand comply with OVG on Facebook, instagram, LinkedInand x.
ABOUT GLOBAL INDUSTRIAL COMPANY
Global Industrial Company (NYSE: GIC) is a number one distributor of high-quality, industrial-strength gear and provides, serving organizations of all sizes throughout a variety of industries. With greater than 75 years of expertise, prospects depend on Global Industrial for its broad portfolio of personal and nationwide manufacturers, trusted service, and deal with worth. We assist prospects preserve their operations working by delivering the best merchandise once they want them, as a result of We Can Supply ThatTM. Visit Globalindustrial.comand comply with us on Facebook, instagramand LinkedIn.
