Personal injury attorney has been putting up 60 billboards with positive messages. Here’s why.

LOUISVILLE, Ky. (WAVE) – Sam Aguiar has been a private injury lawyer since 2008.

“It’s a tough field, but it’s a rewarding field,” Aguiar mentioned.

In December 2024, he determined to transcend the courtroom and put up billboards round city with motivational messages.

“I designed them myself,” Aguiar mentioned. He despatched them to his billboard consultant and instructed them to get the billboards up earlier than he modified his thoughts.

“I know it sounds a little crazy,” he mentioned.

Simple messages for troublesome instances

Aguiar mentioned the plan was to make the messages easy so they might resonate with individuals.

“I remember there was ‘Believe in yourself.’ There was ‘Good vibes only today.’ There was ‘Stay strong’—very short messages, you know—hoping to speak to different people who may be going through different times,” he mentioned.

Since December, Aguiar has put up about 60 billboards in high-traffic areas round Louisville.

The response was quick. More than 2,000 individuals have reached out by means of cellphone calls, emails, texts, and social media.

“I was getting messages from trauma nurses who said they saw some by the hospitals that really braced them for what they knew was going to be another tough shift. We’d gotten a great message from a cancer patient who was driving up from E-town a few days a week to go through chemo, and she said that when those messages popped up, it gave her a little bit of a boost. We had EMTs reach out. We had some teachers reach out. We had single moms reach out. It was awesome,” Aguiar mentioned.

Aguiar has additionally had enjoyable with the marketing campaign. One billboard close to the fairgrounds references a social media development his 13-year-old would acknowledge.

“I figured if you can’t beat them, join them,” he mentioned. “Maybe Mom and Dad up front will, you know, like being reminded that they’re a 10. And then maybe their kiddos in the back will see six, seven and start doing whatever that little motion is at six, seven.”

Not about enterprise

Aguiar mentioned the aim was by no means about producing enterprise, though some new shoppers have come his manner.

“It’s not hard to remind people that they’re important, that they’re loved, that they’re making a difference, um, and that they make the world a better place,” he mentioned.

Aguiar has spent greater than half 1,000,000 {dollars} on the marketing campaign and desires to proceed it.