FloSports Launches Hockey and Racing FAST Channels on Prime Video and Fubo Showcasing More than 3,000 Live and On-Demand Events in Massive Distribution Expansion – Speedway Digest
FloSports is expanding on its distribution strategy today with the launch of new FAST channels – FloRacing 24/7 and FloHockey 24/7 – on Prime Video and Fubo. This milestone brings FloSports’ top sports programming to more than 130 million monthly viewers in the US and Canada, making its premium racing and hockey events freely available across millions of connected devices and smart TVs. FloRacing 24/7 will debut its LIVE coverage of tonight’s Kubota Gateway Dirt Nationals on Fubo and Prime Video.
FloRacing 24/7 features the very best of FloRacing content – a market leading mix of grassroots racing and the daily destination for the most passionate racing communities in the country – with partners including NASCAR, the High Limit Sprint Car Series, Lucas Oil Late Model Dirt Series, USAC Racing, and others. The channel will spotlight the sport’s best drivers including Kyle Larson, Christopher Bell, and Kyle Busch competing in iconic venues like Eldora Speedway and Five Flags Speedway, and at marquee events such as the Chili Bowl Nationals and tonight’s Kubota Gateway Dirt Nationals.
FloHockey 24/7 offers hockey fans direct access to hockey’s rising talent and untold stories from the sport’s most competitive leagues under the NHL level, including the American Hockey League (AHL), USHL, Ontario Hockey League (OHL), Quebec Maritime Junior League (QMJHL), ECHL, and many others. The offering will also be the only FAST channel broadcasting live hockey games nationally during the season, with many games featuring future NHL stars and elite prospects from Canada and the US
“Our launch of these FAST channels marks the most significant introduction to date of freely available FloSports content. We’re building on our off-platform distribution strategy that we’ve dialed up this year, while expanding our reach to millions of potential new customers on the apps and channels that they love and access daily,” said Kevin Boller, EVP Corporate Development and Strategic Finance.
The debut on FAST follows the launch of the FloSports Connected TV app on Samsung TV and VIZIO televisions last month, which significantly expanded the company’s household footprint and exposure to new audiences. It also comes as total hours watched across FAST channels grew by 43% year over year, according to Comscore, with 20.4% of FAST channels focused on sports according to a recent Gracenote Data Hub ‘State of Play’ report.
FloSports PR
