ESPN sets the stage for Super Bowl LXI with week long expansive broadcast and fan experience on Santa Monica Beach
- State-of-the-art ESPN Beach will anchor studio protection from the Southern California coast and function ESPN’s multiplatform hub of Super Bowl content material
- Free fan activation and beach-wide experiences spotlight a broader Southern California Super Bowl footprint
When Super Bowl week arrives in Southern California in February 2027, ESPN will set up a steady, week-long presence alongside an iconic backdrop as the community transforms Santa Monica Beach — alongside the historic Santa Monica Pier — right into a state-of-the-art content material residence for the greatest week in sports activities.
Built particularly for the scale and significance of Super Bowl week, ESPN’s expansive beachfront broadcast heart will function the Company’s central hub for Super Bowl content material — extending nicely past dwell tv to incorporate always-on digital and social storytelling, alongside fan- and family-friendly engagement, multi function extremely seen vacation spot. Reflecting an expansive, totally built-in strategy that goes past the conventional broadcast footprint, the cutting-edge compound will place ESPN’s protection straight on the Greater Los Angeles shoreline, delivering a setting that displays the vitality of Super Bowl week, the cultural affect of the occasion, and the mixed energy of ESPN, ABC, and The Walt Disney Company.
ESPN’s plans symbolize a sustained, week-long presence mixing broadcast, digital, and fan engagement that expands conventional Super Bowl protection.
These efforts are all constructing towards Super Bowl LXI on February 14, 2027, which is able to air on ESPN and ABC and mark ESPN’s first manufacturing of the Super Bowl. From the week-long presence alongside the coast to Super Bowl Sunday protection at SoFi Stadium, ESPN’s plans are designed to culminate in a historic broadcast second for the Company.
ESPN Beach Takes Center Stage
Known as ESPN Beach, the Santa Monica broadcast heart will anchor ESPN’s on-site presence all through Super Bowl LXI week, with most day by day studio programming — from morning exhibits via primetime, day after day all through Super Bowl week starting on Monday, February 8 — originating from a number of beachside sets that includes ESPN’s greatest exhibits and most recognizable personalities. ABC studio programming may even have a devoted presence all through the week, additional increasing ESPN’s Super Bowl protection and underscoring the mixed storytelling attain of ESPN, ABC, and Disney — with one thing to supply followers of sports activities, leisure, and household viewing alike.
Designed to unite world-class tv manufacturing with ESPN’s immersive, fan-forward Super Bowl strategy, ESPN Beach will function each a broadcast headquarters and a visually placing vacation spot — bringing ESPN’s most distinguished voices and storytelling collectively in a shared setting all through the week.
A Free, Fan-First Destination on the Beach
Beyond the broadcast operation, a large-scale, free fan activation will sit on the iconic and picturesque Santa Monica Pier, reworking the historic Southern California landmark right into a vibrant celebration of ESPN, ABC, and a variety of Disney manufacturers, in addition to the metropolis itself, all through Super Bowl week. Fans can leap into interactive video games and immersive experiences that mix sports activities, storytelling, and iconic ESPN and Disney themes dropped at life — all set inside the vibrant vitality of Southern California’s seashore tradition — creating moments that remember each the recreation and the spectacle surrounding it.
Designed as a vacation spot in its personal proper, positioned on the timeless Santa Monica Pier, the activation will invite followers to make ESPN Beach a purposeful cease as a part of their total Super Bowl week experience.
Creating a Hub of Activity Along the Coast
Beyond the broadcast compound and fan activation footprint, ESPN will intention to remodel Santa Monica Beach right into a Super Bowl week hub, with plans together with a mixture of organized occasions for followers to collect and watch, alongside with free, open-air actions inviting participation and engagement alongside the beachfront.
With a number of fan choices, together with meals and themed merchandise obtainable all through the week, ESPN Beach will spark connection, pleasure, and memorable moments that deliver Super Bowl week to life past the display. Additional particulars round these beach-wide experiences shall be introduced nearer to Super Bowl week.
A Broader Southern California Presence — With More to Come
While ESPN Beach will function a centerpiece of ESPN’s Super Bowl LXI plans, it represents only one component of a broader Southern California footprint all through the week. ESPN may even have a presence in Los Angeles and different Southern California areas, together with Disneyland Resort, as a part of the Company’s broader Super Bowl efforts.
In addition, the overwhelming majority of ESPN’s Super Bowl LXI pregame protection will originate in and round SoFi Stadium, inserting ESPN’s programming at the coronary heart of Super Bowl Sunday whereas complementing a week-long slate of protection, storytelling, and fan engagement throughout the area.
As a part of ESPN’s Year of the Super Bowl, the Company will proceed to share extra particulars in the months forward as momentum builds towards ESPN’s first Super Bowl broadcast.
Together, these efforts mirror ESPN and Disney’s dedication to delivering an unmatched Super Bowl experience — on the seashore, on display, and in all places followers interact with the recreation.
More from Disney Advertising
Throughout ESPN’s Year of the Super Bowl, Disney Advertising will introduce a collection of premium alternatives for model companions throughout ESPN, ABC, and Disney’s broader portfolio, together with the Santa Monica footprint. Advertisers will acquire entry to revolutionary integrations, customized content material options, dwell occasions, and first-of-its-kind, cross-platform visibility tied to the Super Bowl and the NFL’s greatest moments. With Disney’s tentpole dwell occasions serving as cultural touchpoints all through the yr, manufacturers have an unprecedented alternative to attach with followers throughout the full Disney ecosystem.
