Coinbase Bets Lo-Fi Karaoke Super Bowl Commercial Creates High-Flying Response

Most Super Bowl commercials aim to be faster, louder and brighter than the rest. And then there are Big Game ads from advertisers like Coinbase.

After mystifying Super Bowl viewers in 2022 with a decidedly lo-fi ad showing nothing but a floating Qr code, the cryptocurrency trading platform has returned with another spot that’s so spartan it looks like it was created by someone working on an Apple II in the 1980s. The 60-second spot emulates a karaoke screen at a bar, with basic computer animation and less-than-stylish graphics. The emphasis is on lyrics from the 1997 Backstreet Boys song “Everybody…