Trader Joe’s customers sue over coffee’s caffeine levels

Some Trader Joe’s espresso drinkers are indignant they did not get their caffeine repair, in line with a brand new lawsuit filed in opposition to the retailer.

Customers allege in a class-action lawsuit filed in California on Thursday that Trader Joe’s deceptively marketed its French Roast Low Acid entire bean espresso, main them to consider it contained extra caffeine than it did.

Four plaintiffs who bought the Trader Joe’s espresso product, offered on the retailer’s shops throughout the nation, allege the grocery store did not disclose that the product contained much less caffeine than typical espresso merchandise.

It is widespread apply, attorneys for the plaintiffs declare, to point a espresso product’s caffeine content material solely when “some process is used to reduce the amount of caffeine contained therein.”

“For example, full caffeinated coffee does not have any special labeling denoting that it is fully caffeinated, but ‘decaf’ and ‘half-caff’ coffees are labeled as such,” the go well with states.

While testing exhibits that the French Roast Low Acid espresso contained half the caffeine of a daily mix, it was not labeled accordingly, the go well with claims, main customers to “purchase the product believing that it is fully caffeinated when it is not.”

Trader Joe’s didn’t instantly reply to CBS News’ request for touch upon the lawsuit.

Seeking damages

The go well with claims that customers depend on caffeine to gas their work and private lives.

“It is so common that it is now cliché that coffee drinkers depend on the caffeine contained therein to provide them with the energy they need to get through the day. Accordingly, the amount of caffeine in a coffee blend affects a consumer’s purchasing decision,” the go well with states.

A low-caffeine drink wouldn’t be sufficient for normal espresso drinkers, it provides. If they did select to buy a “half-caff” product, they’d pay much less for it, the lawsuit states.

Plaintiffs are in search of damages and for Trader Joe’s to cease promoting the product by deceptive advertising, in line with the lawsuit.