Super Bowl commercials targeting Gen Z and women viewers

Super Bowl commercials targeting Gen Z and women viewers

Fanatics Betting & Gaming CEO Matt King discusses Superbowl bets, a commercial collaboration with Kendall Jenner and more on ‘The Claman Countdown.’ Super Bowl commercials reportedly aim to target a less traditional audience ahead of the NFL title game on Sunday. Although the league’s championship game has often been associated with older men, major companies…

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