This Toronto breakfast company’s cereal launched into space with Artemis II mission

This Toronto breakfast company’s cereal launched into space with Artemis II mission


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A Toronto-based breakfast firm is celebrating its literal launch into space after one among its merchandise was chosen to be a part of the Artemis II mission.

The Canadian Space Agency contacted Goldys in the summertime of 2024 to see if the corporate was taken with getting its product into outer space, stated co-founder Daniel Schreiber.

“Ultimately they were looking for something very special for the mission. They were looking for a Canadian product,” he stated.

After going by a testing part with the space company and a range course of by the astronauts, co-founder Daniel Carson stated the cereal was chosen to go into space “exactly as is” with none adjustments to the recipe.

“Just like how you would buy [the product] at Sobeys, Metro, Longos or Whole Foods, is exactly how the astronauts were having it,” he stated.

WATCH | Crew of Artemis II safely returned to Earth this week:

Artemis II efficiently returns to Earth

After a nerve-wracking six minutes of misplaced communication, the astronauts contained in the crew capsule have splashed down within the Pacific Ocean off San Diego, proper on schedule at 8:07 pm ET. The touchdown brings the report breaking Artemis II mission across the moon and again to an finish after 10 days.

Schreiber says the cereal was chosen after it met a selected listing of necessities, together with:

  • An extended shelf life that may be usable for different missions.
  • Being dense in vitamins with none components.
  • Passing micro-gravity testing to see how it will react in space.
  • Being light-weight.

Carson stated they did not wish to get their hopes up in the course of the 12 months and a half of testing. He stated the corporate would get orders from the company throughout this time from Quebec, Houston and Cape Canaveral.

“We have a bit of imposter syndrome at times,” he stated. “We didn’t want to get too excited, we weren’t sure how likely it would happen.”

Once the cereal handed the space company’s checks, Carson stated it got here right down to the astronauts to determine which merchandise they appreciated finest.

“They looked at it, tasted it and ultimately chose it,” stated Schreiber.

“It all concluded with an email that said, ‘Congratulations, you’re approved for space flight and you’ll be joining us on the Artemis mission.'”

Canadian astronaut Jeremy Hansen selected Goldys’ strawberry lavender cereal as his breakfast of selection for the mission.

Two men point at a bag of cereal
Goldys’ strawberry lavender cereal was examined by the Canadian Space Agency and finally chosen as a meals merchandise for the Artemis II mission, stated co-founder Daniel Schreiber. (Spencer Gallichan-Lowe/CBC)

Artemis II launch second was ‘haunting’

The duo joined in on the launch festivities in Florida earlier this month, which they stated was a nerve-wracking expertise to see if the mission would happen.

But when the countdown lastly began, Carson stated it was “a haunting” second stuffed with “awe” and pleasure.

With a watch to the sky, Carson and Schreiber stated they have been eagerly awaiting the Artemis II crew’s return this week to lastly rejoice the milestone.

“Because that’s the most important part, [the astronauts’] safe return home,” stated Schreiber, including they’re grateful to be a part of a historic Canadian second.

Man points phone at rocket launch
Goldys’ co-founders Daniel Schreiber and Daniel Carson stated they traveled to Florida to see the launch of the Artemis II mission and their cereal into space. (Submitted by Goldys)

“Our seeds have gone further than any seeds before… and even the smallest seeds can make the biggest difference.”

Now the pair is wanting ahead to connecting with Hansen to get his suggestions on how the cereal tasted in space.

“Did it make him feel good? Did he like it in space? Palates we learned change in space,” stated Schreiber.

He stated Goldys is planning to take care of his relationship with NASA and the Canadian Space Agency to see if the corporate can be a part of future missions — and possibly even go to Mars someday.

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