Panini America and Gotham FC Launch Multi-Year Partnership
IRVING, TX (July 23, 2026)– Panini America, a subsidiary of the Panini Group, the world’s largest sports activities and leisure collectibles firm, introduced immediately a brand new partnership with Gotham FC, the reigning National Women’s Soccer League (NWSL) champions.
This is the primary group partnership for Panini since turning into the unique buying and selling card and sticker accomplice of the NWSL and NWSLPA earlier this 12 months. The two organizations will collaborate on choose advertising initiatives and activations, together with final week’s landmark Queens Classic, and Panini may have a presence throughout a number of Gotham FC touchpoints designed to interact followers.
“We’re proud to partner with Gotham FC, one of the premier franchises in the NWSL,” mentioned Jason Howarth, Senior Vice President of Marketing and Athlete Relations at Panini America. “Our team is excited to work with Gotham FC in creating products and experiences that showcase Gotham FC’s athletes and deepen fans’ connection to the club. This partnership also reinforces Panini’s long-standing commitment to soccer and to women’s sports here in the United States and globally.”
Panini is at the moment the unique buying and selling card accomplice of the National Women’s Soccer League (NWSL) and the NWSL Players Association (NWSLPA). The firm has a storied historical past in soccer starting with Serie A going again to Panini’s founding in 1961, being a accomplice of the FIFA World Cup since 1970 and further soccer licenses that embody US Soccer, USMNT, USWNTPA, La Liga, The English Football League and the Barclays Women’s Super League. Panini additionally has a powerful presence in girls’s sports activities, together with the WNBA, WNBPA, a number of college athletic applications and the 3-on-3 basketball league Unrivaled.
“Panini has played an iconic role in how fans connect with sports, and we’re excited to partner with a brand that shares our commitment to growing fandom,” mentioned Alex Chang, chief income officer of Gotham FC. “Together, we’ll create innovative experiences that celebrate our players and reward our supporters, whether through exclusive collectibles, interactive matchday activations or original storytelling. This partnership reflects our shared vision of bringing fans closer to the club while continuing to elevate the profile of women’s soccer.”
Gotham FC has captured two of the previous three NWSL Championships and are house to a number of the world’s high gamers, together with US Women’s National Team stars Rose Lavelle, Emily Sonnett, Tierna Davidson and Jaedyn Shaw, together with worldwide standouts Esther González, Sam Kerr and Ann-Katrin Berger.
