Malbec World Day 2026 Celebrated Globally on April 17 with “Your Malbec, Your Call” Campaign

NEW YORK, April 13, 2026 /PRNewswire/ — Wines of Argentinadeclares the return of Malbec World Daygoing down globally on April 17, 2026marking the sixteenth version of this initiative devoted to Argentina’s flagship varietal.

First established in 2011, Malbec World Day has develop into a key date on the worldwide wine calendar, positioning Argentine Malbec as a worldwide reference level and reinforcing Argentina’s function as one of many world’s main wine producing international locations.

A Global Toast to Argentina’s Signature Grape

Celebrated in key markets around the globe, together with the United States, Argentina’s main export vacation spot, Malbec World Day showcases the variety, high quality, and evolution of Argentine Malbec.

Over the previous decade, the varietal has undergone a outstanding transformation. Today’s Malbecs are extra numerous than ever, reflecting a variety of terroirs, from the extreme-altitude vineyards of the North, the aridity of Cuyo to the southern areas of Patagonia and providing types that vary from recent and vibrant to advanced and structured.

“Your Malbec, Your Call” Celebrating Freedom and Connection

In 2026, the celebration is dropped at life via a brand new world marketing campaign, “Your Malbec, Your Call,“which locations customers on the heart, reinforcing that there isn’t any single method to get pleasure from Malbec. Whether paired or historically unexpectedly, loved at a proper dinner or a spontaneous gathering, Malbec turns into a car for connection and shared experiences.

To additional interact customers, the marketing campaign will come to life via a playful digital and influencer activation impressed by on a regular basis decision-making. Partnering with way of life influencers throughout key US markets, the initiative invitations audiences to embrace spontaneity by letting Malbec information their selections.

Through a lighthearted “cork toss” idea, influencers will current relatable, real-life dilemmas and let probability resolve the end result, reinforcing the concept that having fun with Malbec is about freedom, instinct, and residing within the second. Consumers will probably be invited to participate within the expertise and let Malbec make the decision, wherever and nonetheless they select to have fun.

“Malbec World Day is not only a celebration of our flagship grape, but also of the people and moments that bring it to life“mentioned Magdalena Pesce, CEO of Wines of Argentina. “With ‘Your Malbec, Your Call,’ we are inviting consumers, especially in key markets like the United States, to engage with Argentine wine in a more personal, authentic, and spontaneous way“

Malbec World Day will probably be celebrated throughout the US with consumer-facing occasions open to the general public, together with:

• MWD at Binny’s (Illinois): Consumer occasion on April 17
• MWD at Gary’s Wine & Marketplace (New Jersey): Three-week in-store program, with tastings on April 11 and April 24

In addition, a sequence of commerce tastings and masterclasses will happen in key markets together with Los Angeles, New York, Miami, Washington, DCand Atlanta.

Bringing “The Wine for Now” to Life

The 2026 marketing campaign is the primary Malbec World Day developed underneath Wines of Argentina’s world communication platform, “The Wine for Now,” which emphasizes id, closeness, and personalization.

Through this lens, Malbec is positioned as a wine for the current second, versatile, approachable, and aligned with evolving shopper preferences. As youthful generations more and more search authenticity and significant experiences, Malbec naturally adapts with a large spectrum of types and events for enjoyment.

Why April 17

Malbec World Day is well known on April 17 to commemorate a pivotal second in Argentina’s wine historical past. On this date in 1853, a mission was introduced to ascertain an agricultural college in Mendoza, an initiative led by French agronomist Michel Aimé Pouget and promoted by Domingo Faustino Sarmiento, which launched Malbec to Argentina and laid the inspiration for the nation’s trendy wine trade. This initiative has the help of the Ministry of Foreign Affairs, International Trade and Cult of the Nation and the Corporación Vitivinícola Argentina (COVIAR), as it’s framed throughout the Argentine Wine Strategic Plan 2030.

Join the Celebration

Malbec World Day 2026 will probably be celebrated worldwide via occasions, tastings, and digital activations. Consumers, commerce, and media are invited to affix the dialog and have fun Argentine Malbec on their very own phrases.

For extra info, go to www.malbecworldday.com.

About Wines of Argentina

Since 1993, Wines of Argentina has been devoted to selling the model and nation picture of “Vino Argentino” worldwide. The group performs a key function in positioning Argentina among the many main wine-exporting international locations by highlighting its distinctive areas, wineries, and other people. In addition, it guides Argentina’s export technique via the examine and evaluation of key markets, together with the United States and Canada, the United Kingdom, Europe, Asia, and Latin America. Wines of Argentina collaborates to strengthen the worldwide presence of Argentine wine, constructing the “Vino Argentino” model and enhancing its notion amongst commerce professionals, opinion leaders, and customers alike.

For extra info, please contact:
Carla Castorina – Account Executive
[email protected]
Colangelo & Partners
www.colangelopr.com

SOURCE Wines of Argentina

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