Johnny Depp Makes Rare Public Appearance in LA to Launch Rum Brand
Johnny Depp purple carpet outings are few and much between, particularly in Los Angeles, however the veteran star turned up on the Wilshire Ebell Theater on Tuesday night time for a packed launch social gathering to promote his new rum brand. And loads of rock stars rolled by way of to present help and swallow some Three Hearts Rum.
Aerosmith legend Steven Tyler (who sang alongside to “Walk This Way”), Beck, The Kills’ Jamie Hince, Queens of the Stone Age’s Josh Homme, Arctic Monkey’s Matt Helders, Jerry Cantrell and others had been among the many rockers whereas friends included Jerry BruckheimerBill Burr, Rauw Alejandro, Rain Phoenix and extra. But as an alternative of drafting one in all his buddies to hit the stage, the night time featured a efficiency from Matteo Bocelli, son of acclaimed singer Andrea Bocelli.
Depp additionally made probably the most of his uncommon LA night time out. He was seen greeting followers and taking in the environment full of life alongside his co-founder Bobby DeLeon. The two even teamed up as Depp branded two instances of wooden to match the symbols on their new Three Hearts bottles. Depp and DeLeon have been swirling the concept round for years with the try to create one thing with which means that honored their bond in addition to the heritage of rum from the Caribbean, a spot the place Depp has spent appreciable time throughout twenty years (on his personal personal island in the Bahamas named Little Hall’s Pond Cay).
Three Hearts Rum is a premium Caribbean-inspired rum based by Depp and DeLeon.
Courtesy of Three Hearts Rum
Their artistic course of gained traction in the wake of the devastation attributable to hurricanes throughout a number of Caribbean islands in latest years as they sought methods they could give you the option to help and highlight native communities. Depp poured a little bit of his coronary heart into the bottle by designing it himself and incorporating symbolism impressed by his tattoos, private philosophy and the three loves of his life, ex-wife Vanessa Paradis and their kids, Lily Rose-Depp and Jack Depp.
The bottle can be embossed with the flag of Depp’s island, made up of the tattoos on his physique like a cranium to function a reminder to stay absolutely, a lightning bolt to symbolize enduring friendship, the quantity three to signify new beginnings and three hearts signify the loves of his life. The base of the bottle options the model’s motto: “No Fear. No Malice. No Envy.” The high of the bottle contains a bracelet-style attraction.
“Rum holds the history of the islands,” Depp stated in an announcement launched with the launch. “It’s shaped by the hands of the people who grow the cane, ferment the spirit and age it over time. Bobby and I wanted to create something that honored that tradition and the friendships that inspired it.”
See beneath for pictures from inside Tuesday night time’s bash.

Steven Tyler
Jason Sean Weiss/BFA.com

Solange Smith, Jamie Hince and Richie Lee Davis
Jason Sean Weiss/BFA.com

Jerry Cantrell and visitor
Jason Sean Weiss/BFA.com

Rauw Alejandro
Jason Sean Weiss/BFA.com

Steven Tyler, Beck, Johnny Depp and Jerry Bruckheimer
Jason Sean Weiss/BFA.com

Jay Ruston, Chris Wyse, Jacob Bunton, Tommy Henriksen, Vicente Cordero and Trev Lukather
Jason Sean Weiss/BFA.com

Matteo Bocelli
Jason Sean Weiss/BFA.com

Johnny Depp prepares to model the rum containers
Jason Sean Weiss/BFA.com

Depp and DeLeon
Jason Sean Weiss/BFA.com

DeLeon and Depp
Jason Sean Weiss/BFA.com

depp
Jason Sean Weiss/BFA.com

Depp and DeLeon pose with the branded piece of wooden
Jason Sean Weiss/BFA.com
