Gap Brings its Iconic “Hoodie House” Experience to Coachella 2026 as the Festival’s Exclusive Clothing Apparel Sponsor
A limited-edition Gap x Coachella hoodie and on-site customization expertise debut as Gap joins the pageant for the first time
This spring, Gap is bringing its iconic hoodie to the desert. In April, Gap will debut Hoodie House at the Coachella Valley Music and Arts Festival as the pageant’s unique clothes attire sponsor and official merch accomplice. The expertise reinforces Gap’s continued dedication to celebrating music and tradition by way of creativity, self-expression and easy American type – additional cementing Gap as the Home of the Hoodie.
Located instantly inside the pageant grounds, Hoodie House will serve as an immersive hub the place festivalgoers, creators and artists can join by way of style, music and tradition. Designed to mix Gap’s signature model codes with California’s cool desert vibes, the house will characteristic unique product, customization and lounge seating the place visitors can recharge, create, calm down and expertise Gap in a totally new approach.
“Coachella is one of the most influential global stages for music, movement and creativity, making it a natural place for Gap to show up and engageand audiences in a meaningful way,” mentioned Fabiola Torres, Chief Marketing Officer, Gap model. “As we continue to strengthen our connection to music culture, Hoodie House brings one of our most recognizable icons into that environment and gives festivalgoers the opportunity to make it their own.”
At the middle of the activation is a limited-edition Gap x Coachella hoodie out there completely throughout each pageant weekends, April 10–12 and April 17–19. Offered in a monochrome palette of black, navy and Gap’s signature heather gray, the hoodie serves as a flexible pageant layer and may be personalised on-site at Hoodie House with limited-edition customized patcheshoodie drawstring bead unitsand collectibles bag charmswith new charms dropping every day – all designed completely for the Gap expertise at Coachella. This activation marks Gap’s second iteration of its Hoodie Housewhich first debuted in Gap’s hometown of San Francisco in Fall 2025.
The Gap x Coachella hoodie is offered in Gap’s Heavyweight fleece and VintageSoft French Terry fabrications, designed to transition simply from daytime put on to cooler desert evenings. The limited-edition type will likely be out there in sizes XS–XXL and retail for $100, with $10 customization out there on-site.
Hoodie House – accessible to each General Admission and VIP ticket-holders — will even provide distinctive entry for Gap Encore Members and bank card holders, who can have the alternative to reserve specific entry to the activation in the Encore Market forward of the pageant. All pageant attendees can join Encore totally free to play the claw machine at Hoodie House for an opportunity to win a wide range of rewards, together with an improve to VIP Coachella entry.
About Gap:
Gap is a globally acknowledged icon of informal American type. Founded in San Francisco in 1969, Gap champions originality by creating beloved necessities and delivering culturally-relevant experiences that commemorate individuality. Gap is an attire and equipment model that gives GapYoungsters, childGapGap Maternity, GapPhysique and GapMatch collections as nicely as limited-edition collections with GapStudio and with accomplice manufacturers by way of GapX. The model additionally serves value-conscious clients with completely designed collections for Gap Outlet and Gap Factory Stores. Gap is the namesake model of the world specialty retailer, Gap Inc. (NYSE: GAP) and connects with clients on-line and in company-operated and franchise retail places globally. For extra info, please go togap.com.
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Gap | PR Consulting
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