Dodgers announce partnership with Uniqlo for Dodger Stadium field naming rights

The Los Angeles Dodgers have announced a partnership with international retail model Uniqlo for field naming rights on the historic Dodger Stadium.

In a joint information launch, the Dodgers and Uniqlo shared their settlement to a “historic partnership, through which the two leaders will work together closely for the benefit of the Dodgers, their fans and UNIQLO customers everywhere, and the broader Los Angeles community.”

As such, the partnership will embody a show identify of “UNIQLO Field at Dodger Stadium.” Name shows shall be present in numerous areas across the stadium, together with above the middle field batter’s eye, on the facade beneath the press field areas and on the grass alongside each baselines, in accordance with the information launch.

“With UNIQLO, we have established a historic partnership that we’re very proud to present in our ballpark,” mentioned an announcement from Stan Kasten, the President and CEO of the Dodgers. “UNIQLO is as distinguished in their field as the Dodgers are on ours. Both organizations aspire to be global leaders and to set the standard in our respective industries and communities.”

Uniqlo is a Japanese-based clothes model with greater than 2,500 shops worldwide. In current years, the Dodgers have made a transparent effort to strengthen their roster with a few of Japanese baseball’s finest gamers, together with Shohei Ohtani, Yoshinobu Yamamoto and Roki Sasaki, drawing much more international followers to their already worldwide model.

“It is a great honor to partner with the Los Angeles Dodgers — such a prestigious, world-class team that innovates with the times,” mentioned Tadashi Yania, the founding father of UNIQLO and Chairman of Fast Retailing Group, whereas commenting on the information. “For everyone at UNIQLO, this is a dream partnership that brings people everywhere together.”

According to the discharge, the partnership will embody a deal with Dodger followers by way of an in-stadium occasion in some unspecified time in the future through the season, a “genuine commitment to the Los Angeles community” by way of a “range of community-impact initiatives that specifically benefit” Angelenos, and efforts to interact with Uniqlo prospects with in-store areas at completely different areas in California.

This marks the primary naming rights settlement within the greater than 60-year historical past of Dodger Stadium. The deal can be now one among a number of that the Boys in Blue have agreed upon with Japanese manufacturers, together with Toyo Tires, Yakult and Daiso, following Ohtani’s signing in 2023.

Related: Dodgers’ Japanese stars honored with “Samurai of the Diamond” mural on Torrance hotel