How Lenovo and Eva Longoria are Backing Every Business with Global Mentorship Program

Lenovo is closing the assist hole going through small companies with its new international initiative, Backing Every Businessin partnership with actress and entrepreneur Eva Longoria. At the guts of the marketing campaign is Twinninga mentorship program that pairs entrepreneurs going through comparable challenges, turning isolation into collaboration. A choose few will even be matched with Longoria herself.

To convey the thought to life, Lenovo tapped Arts & Sciences director Nat Prisco for a tongue-in-cheek anthem movie that performs off Longoria’s many roles throughout leisure, enterprise, and philanthropy. Borrowing from cinematic tropes that resemble success symbols, Prisco directs Longoria via an opulent walk-and-talk down a really lengthy hallway to take her place at an enormous desk, and, at instances, to actually deal with totems of her entrepreneurial efforts. She elegantly delivers key data—inviting small enterprise house owners to use for mentorship, grant funding, and AI-powered instruments, courtesy of Lenovo and Intel—all whereas showcasing Lenovo’s ThinkPad X9 laptop computer with its equally glossy, crisp comedic timing.

Twinning is constructed on a easy perception: an issue shared is an issue halved. By pairing enterprise house owners going through comparable challenges, Lenovo goals to rework isolation into collaboration and momentum, all whereas creating a worldwide community of assist for small enterprise founders.