Rams introduce refreshed uniforms with updated logos on home and away looks
The Rams are closing in on a decade in Los Angeles, and they’re going to be debuting a brand new look to ring it in.
The Rams launched new uniforms for the 2026 season Thursday. They function a simplified LA monogram emblem, a bolder Ram head emblem and a brand new white pants possibility. The group will even launch two alternate uniforms later this yr.
The group is looking this a model and uniform “refresh,” because it sticks to the theme it developed six years in the past to raised combine the franchise into Los Angeles.
“As we look ahead to the next decade of Rams football in LA, this refresh is about sharpening what already defines us,” Rams chief advertising and marketing officer Kathryn Kai-ling Frederick stated in a information launch. “It’s a modern refinement — elevating our identity with clarity and purpose while carrying our history forward and matching the toughness, precision and competitiveness of our team.”
The Rams will deal with their royal and white uniform choices as main for home and away, respectively. They have eliminated the bone alternate possibility and will use the black midnight rivalry look launched final season as their alternate uniforms.
Beyond the white pants, the modifications are extra delicate. The Rams eliminated the chest tag on the uniforms in addition to the gradient numbers and pant stripes. The main jerseys will now function the Rams emblem with the trendy horn and full-curl look on the sleeves, which was a design tweak they launched with the midnight rivalry look.
The new-look jerseys can be found on the market within the group store and will debut on the Rams’ Zillow Draft House at Hollywood Park in Inglewood on Thursday.
Cleaner. Bolder. The first step in increasing our closet… pic.twitter.com/YBsF8Z7nBP
— Los Angeles Rams (@RamsNFL) April 16, 2026
Ever for the reason that Rams moved from St. Louis to Los Angeles in 2016, they’ve strived to keep up the historic look the franchise has lengthy held, however with a Los Angeles aptitude. That meant shifting the brand’s coloration scheme to yellow quite than white and including components to simulate the Ram horns, very similar to the franchise did throughout its first stint in Los Angeles earlier than transferring to St. Louis. It additionally meant a brand new emblem that integrated the horns wrapping across the letters “LA.”
It’s been fairly a profitable first decade again for the franchise, because the Rams have reached the playoffs seven instances beneath coach Sean McVay, together with two Super Bowl appearances and a championship in 2021. Still, the work to construct a model id and loyal fan base is ongoing in a metropolis that options two NFL groups — the Rams and Chargers — and a historical past tied extra to the NBA and MLB.
The Rams are pushing to return to the Super Bowl for a 3rd time beneath McVay. If they will accomplish that this season, they may host a second Super Bowl at SoFi Stadium.
