As Rory McIlroy reigns, CBS averages nearly 14 million viewers during most-watched final round of Masters since 2015
Rory McIlroy blew a six-stroke lead Saturday, then fell two strokes behind early Sunday. But a day that might have fostered a historic Masters letdown instead featured McIlroy’s latest triumph because the Northern Irish icon roared again in entrance and stayed there to turn out to be the fourth golfer to win back-to-back inexperienced jackets, joining Jack Nicklaus, Nick Faldo and Tiger Woods.
It was must-watch TV, and the published reeled in a median of 13.995 million viewers, making Sunday the most-watched Masters final round in 11 years, CBS Sports announced Tuesday.
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That quantity was up 8% from final 12 months, when McIlroy secured his profession grand slam in a dramatic playoff in opposition to Justin Rose, and it is the most important since the network averaged exactly 14 million viewers in 2015when a 21-year-old Jordan Spieth led wire-to-wire at Augusta National and received his first main championship.
Sunday got here with the Masters’ largest protection peak since 2013. That 12 months, Adam Scott emerged victorious. CBS reported a 2026 peak of 20,049 million viewers.
Last 12 months, for reference, viewership maxed out at 19.543 million.
In addition to McIlroy’s title protection, Sunday showcased a valiant end by the world’s No. 1 golfer. Scottie Scheffler, who trailed McIlroy by a dozen strokes coming into the weekend, rebounded to shoot -11, inserting second.
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Ultimately, after McIlroy bogeyed on No. 18, Scheffler was just one stroke shy of forcing a playoff.
Although the figures CBS launched Tuesday are spectacular, it is vital to notice that Nielsen moved to a new methodology last fall that {couples} its conventional panel with “Big Data” from sensible TVs and set-top containers.
That change has benefited numerous sports activities broadcasts, typically leading to greater rankings. Nevertheless, there is no denying the pull McIlroy has, each for golf’s most avid followers and for its extra informal observers.
