Artificial Intelligence, Real Legal Risks: What Every Brand Needs to Know
Please be part of us for an upcoming webinar, Artificial Intelligence, Real Legal Risks: What Every Brand Needs to Knowthat includes Foley Hoag’s Advertising and Marketing Practice Chair, August Horvath, and Senior Advertising and Marketing Law Associate Mital Patel. This well timed session will supply sensible steerage for authorized professionals, entrepreneurs, and enterprise leaders looking for to harness the facility of AI whereas managing authorized publicity.
AI is remodeling promoting and advertising at an unprecedented tempo, however these improvements carry important authorized and regulatory dangers. Companies should navigate regulatory compliance, potential litigation, compliance with promoting platforms’ guidelines, and the rising risk of client deception, whether or not by means of AI-generated content material that fabricates advantages or testimonials, or by means of “AI washing,” the apply of exaggerating the extent of a services or products’s use of AI. As regulators crack down and shoppers develop extra refined, deceptive AI claims can lead to lawsuits, regulatory penalties, and lasting reputational harm.
In this webinar, August Horvath and Mital Patel will discover how to guarantee generative AI instruments are used responsibly, together with the position of disclosures and the significance of substantiating AI-driven claims and testimonials. They may also deal with how to keep away from deceptive AI-based promotional content material, distinguish between artistic enhancement and client deception, and implement safeguards towards AI washing. Attendees will come away with actionable methods for mitigating threat and constructing accountable AI promoting and advertising practices.
Who Should Attend
This webinar is designed for in-house counsel, compliance professionals, model managers, CMOs, and anybody concerned within the improvement or oversight of AI-driven promoting and advertising campaigns.
CLE credit score for this course is accessible in New York and California. This program is providing 1.0 Areas of Professional Practice Credit(s) in NY, and 1.0 General Credit(s) in CA. The program is acceptable for each newly admitted attorneys and skilled attorneys. Please contact us for particulars.
