Why Lay’s Put Its Chips on Two Different Super Bowl Ads

Why Lay’s Put Its Chips on Two Different Super Bowl Ads

Lay’s has two hot potatoes for the upcoming Super Bowl. Today, the company confirmed to ADWEEK that it will have two ads in the upcoming Big Game, with one spotlighting the company’s local farmers and another featuring a fan activation that’ll deliver free chips to thousands. “This is a big year for Lay’s. We’re relaunching…

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