Gen Z Keeps Asking For Something New. That Is Changing India’s Drinks Market, Varun Beverages Decodes Why

Gen Z Keeps Asking For Something New. That Is Changing India’s Drinks Market, Varun Beverages Decodes Why

Gen Z is altering what India drinks, in line with Varun Beverages, as youthful customers search new flavors, codecs and classes past conventional delicate drinks. The shift is pushing quicker product launches and altering how beverage firms construct their portfolios. “The new Gen-Z keeps on asking for something new all the time,” Chairman Ravi Jaipuria…

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