Dynamic pricing adding to ‘dystopian’ 2026 World Cup, ex-Liverpool CEO says | World Cup 2026 News

Dynamic pricing adding to ‘dystopian’ 2026 World Cup, ex-Liverpool CEO says | World Cup 2026 News

If the twenty third version of the FIFA World Cup has turn into prohibitively expensive – with tickets fetching costs at greater than $2m for the ultimate – blame dynamic pricing, together with greed, says longtime gaming and sports activities govt Peter Moore. “Dynamic pricing doesn’t belong in the World Cup and football,” Moore informed…

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