If baseball is attempting to really feel cool once more, that is the way you do it. For its 2026 Opening Day push, Major League Baseball (MLB) teamed up with Ice Cube and Freddie Freeman in a fast-moving, personality-driven spot from Wavemaker Creative that leans exhausting into vitality, angle, and the straightforward message: baseball is…
THE AD: Instacart’s 30-second Super Bowl ad is all retro vibes, with pop star Benson Boone and actor Ben Stiller playing an accented and acrobatic musical duo, who happen to be brothers. Onstage with giant anthropomorphic fruits, Boone and Stiller dance and sing about Instacart’s new “preference picker” tool, which allows shoppers to choose the…
For Publicis CEO Arthur Sadoun, Working With Cancer isn’t a side project. The initiative, launched at the World Economic Forum in Davos three years ago to eradicate the stigma of cancer in the workplace, is inseparable from his role as CEO. “I want to erase the stigma of cancer in the workplace,” he said. On…
