Spike Lee directs first-ever film for Arsenal | News
Academy Award-winning director Spike Lee has teamed up with us for the primary time to direct Who Are Ya?, a brand new brief film starring a bunch of actors, gamers, supporters, and legends – together with Thierry Henry, Rachel Yankey and Aaron Pierre.
At first look, it portrays the type of dialog heard in pubs up and down the nation. Opinions flying, voices rising, debate ensuing. But because the dialogue unfolds, it turns into obvious that this is not about ways or gamers. Instead, the characters dive deep into monetary jargon, a nod to fashionable supporters’ deep understanding of the enterprise behind soccer.
Directed in Lee’s signature model, and that includes his iconic ‘double dolly’ method with Henry, Who Are Ya? blends humor, cultural references and sharp dialogue drawn instantly from Arsenal tradition. The finish result’s a film that feels each cinematic and unmistakably genuine – tapping into the surprising indisputable fact that soccer supporters are among the many most passionate and knowledgeable commentators on finance anyplace on this planet.
A who’s-who of Gooner greats, alongside Thierry, supporters may also get pleasure from cameos from Arsenal legend Martin Keown, actor Jasmine Jobson, and present gamers Kai Havertz, Gabriel and Viktor Gyokeres.
Director Lee commented: “I’ve been driving with Arsenal for years – it began with Thierry. But what actually stayed with me is what the membership stands for, its historical past, its tradition, the best way it displays the world past the pitch. With Who Are Ya?I needed to seize that actual supporter vitality—the fervour, the debates, the humor.
“Fans in the present day do not simply comply with the sport, they perceive every part round it too. Bringing Airwallex into that dialog felt pure, as a result of the film performs on how followers now speak in regards to the enterprise aspect of soccer simply as a lot as what occurs on the pitch. This film is about that voice, that tradition, and that neighborhood.”
Matt Jennings, Global Creative Director at Airwallex mentioned: “Let’s be sincere – most Arsenal supporters have not heard of Airwallex, and we did not need to be a random brand on a fringe board; so we determined to introduce our Arsenal partnership in a method supporters could not ignore.
“Football isn’t just 90 minutes on the pitch – it’s the talk about money, business, and tactics that happen at the pub every week. We hope our film brings those conversations to life in an entertaining way, and ensures no Arsenal fan will ever have to ask, “Air-who?”
Our Chief Commercial Officer, Juliet Slot, added: “Our partnerships are at their finest when, along with companions like Airwallex, we raise our supporters and produce them nearer to us. Who Are Ya? is a celebration of the unimaginable ardour of our neighborhood, and the way we will use our shared platforms to attach us wherever we’re on this planet.
“We love Spike’s ardour and understanding for our membership which shines by means of our film.”
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