Dana White Tells Critics To 'shut Up' After UFC AI Promo Backlash

The most important occasion at UFC Seattle wasn’t the one factor getting consideration. Israel Adesanya confirmed flashes of his outdated type but additionally appeared like he is slipping, and a foul mistake ended up costing him towards Joe Pyfer.

That wasn’t what individuals stored speaking about afterwards although. The UFC aired a promotional spot in the course of the broadcast that appeared to use AI-generated art work for the principle card.

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Fans watching at residence seen it virtually instantly. Social media lit up with criticism shortly after, with many asking why the promotion couldn’t rent actual artists to deal with the design work as an alternative.

The criticism reached Dana White in the course of the post-fight press convention, and the UFC President did not maintain again when reporters introduced it up.

“Give me a [expletive] break. AI’s coming, and if we’re using AI, who gives a [expletive]? “People are upset about it, we should use artists,” White said, per Championship Rounds. “How about this, shut the [expletive] up and watch the fights.”

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White’s feedback are sparking loads of debate throughout the MMA group. The Ultimate Fighting Championship has began incorporating AI into its inventive course of, a transfer that mirrors what TKO Group Holdings has been doing with WWE.

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UFC president Dana White

It’s part of a wider trend among major sports organizations, with many shifting away from traditional design work and leaning more on automated systems.

Still, AI-generated visuals continue to draw pushback from fans who question whether the approach sacrifices authenticity for convenience.