Amazon Prime Video’s ad-free plan is getting a price hike

The price enhance comes two years after Amazon switched all customers on Prime Video — which comes as a perk with a normal Amazon Prime subscription — to an ad-supported plan and started charging additional for commercial-free streams. Now, the streamer is calling its ad-free tier Prime Video “Ultra,” and is including assist for as much as 5 simultaneous streams (up from three), as much as 100 downloads (up from 25), and Dolby Atmos.

In a put up saying the change, Amazon says placing premium options in ad-free streaming “requires significant investment,” including that the construction “aligns with other major streaming services.” Prime Video notes that members on the ad-supported tier can proceed to entry HD/HDR streams, Dolby Vision, and an array of dwell sports activities streams.