Tyler, the Creator Criticized the New J. Press. The Brand’s Designer Was Thrilled

The model cheerily responded to Tyler’s remark, providing a proof of its artistic course of as “part reimagination of Take Ivy—and part painfully faithful recreation.” In one other since-deleted reply, Tyler certified his tackle the orange anorak look, writing, “i say this as someone who likes j press, so it’s not even a diss or a bad thing. “i’m just shocked no one was like, ‘green’ or ‘let’s put that with this.’”

In the similar follow-up remark, the menswear-loving rapper elaborated on his stance: “they posted a bunch [of] reference pics, all the looks they did are exact copies. not only the items but even how its styled. that was 60 years ago. im like damn, no one on the team wanted to make something a different color or try different pants or add something unique to it, i mean it is 60 years later and its no way that the team dont have a personal style or a collective updated idea on what things could be since they drew up AFTER all of the thing in the book.”

For Tyler, who has spent a lot of his 20-year profession calling out individuals on the web for varied causes (see: Tyler, the Creator versus DJ Khalid, Eminem, Bruno Mars, et al.), throwing down in the feedback is not out of character. But Tyler, who has designed prep-forward collections for Louis Vuitton in addition to his personal manufacturers, Golf Le Fleur and Golf Wang, can also be significantly outfitted to criticize J. Press’s strategy to presenting and promoting prep to a contemporary viewers. The greater query it raises, although, is whether or not a model like J. Press can enchantment to fashion-nerd innovators like Tyler whereas concurrently satisfying the tradition-loving Ivy Style crowd.

There is precedent for it. In the 2010s, Thom Browne’s Black Fleece collections for Brooks Brothers gave the mall model severe vogue cred whereas sustaining its enchantment to chino-loving golf dads. Ralph Laurenin the meantime, continues to cut it up with first-rate runway collections whereas shifting a mountain of doeskin blazers and pink polos yearly. Fortunately for J. Press followers, Tyler included, that is exactly what modern-day J. Press is attempting to do.

In an e-mail to GQCarlson (who’s at present on a ski journey in Europe—very J. Press of him) elaborated on his imaginative and prescient for the model, in addition to Tyler’s feedback.