Disney and Formula 1® Fuel the Magic for the 2026 Race Season
WEBTOON launches Mickey & Friends x Formula 1® comedian sequence forward of Australian Grand Prix 2026
Disney Store, Gentle Monster, a Trackside Range and More Global Licensees Deliver New Drops for 2026 Race Season
Ahead of the 2026 Formula 1® race season, Disney and Formula 1® are asserting the continuation of their multi-year “Fuel the Magic” collaboration, mixing storytelling, racing tradition and immersive fan experiences at Grand Prix weekends worldwide. Building on the momentum from the Las Vegas Grand Prix in November 2025, together with Disney’s Mickey Mouse’s takeover of the Fountains of Bellagio, Disney and Formula 1® will kick-off this race seasons’ “Fuel the Magic” marketing campaign with a racing-inspired content material sequence at the Australian Grand Prix and then shift into high-gear at the Chinese Grand Prix, with extra races deliberate all through the 2026 race season. The marketing campaign goals to carry followers unique WEBTOON content material, new branded merchandise, and industry-leading leisure designed to mirror the power of every host metropolis and the personalities of Disney’s Mickey & Friends.
